How to Explore and Make the Most of Ecommerce Email Marketing in 2021

What’s better than hearing from one retention marketing and email expert that founded their own agency? Listening to a discussion between two of them!

In our latest episode of The Ecom Show, friends and “friendly competitors” Mark Milutin and our host Daniel Budai talk about how they employ the newest retention marketing methods to drive results and make their clients happy!

Learn the secrets of both Bread Loaf and Budai Media in addition to:

✔️ Running and organizing an agency

✔️ The most valuable assets a business has

✔️ The importance of client education

✔️ Building passionate communities

✔️ How to take Q1 from boring to exciting

To Each Their Own

While Budai Media and Bread Loaf essentially operates in the same way, there are plenty of noteworthy differences. Bread Loaf has both an American office with an in-house creative studio and a European office in Ukraine. At Budai Media, we have people from every continent collaborating remotely.

Both agencies can agree on how to structure each project, with any given client working with a specialized copywriter, designer, account manager, Klaviyo expert, and quality assurance agent.

Data is Everything

If you want to sell your business, you have to ask yourself, “What is your biggest asset”? Most people think it’s the product or the personnel, but really your subscriber list and your data bring the most value. People don’t care about your logo or copywriting when they are looking to buy. They just want to know what they are getting with your analytics and all the email addresses, phone numbers, and statistics you have fought so hard to collect.

You can never predict platforms like Facebook or Google, so it makes sense to own your own data! Don’t rely on other websites to collect this data. Email is the best channel for this because it lets you control your platform without having to answer to anyone!

R.E.S.P.E.C.T

Daniel and Mark have both worked with demanding clients, and while everyone wants to see good results, sometimes there are disagreements. Expectations and boundaries should be set in the beginning, and agencies should position themselves as coaches and collaborators instead of servants. Educating clients is half of the job because it’s up to an agency to convince the client that they know what works and what doesn’t, or else they wouldn’t hire you!

Mark also mentions that if he detects a lack of respect for himself or his team, he will quickly cut ties with a client. There is no room for this!

Find the Soul and Build a Community

Large companies with countless shareholders are at a significant disadvantage, and small businesses are starting to capitalize on it. When you start small and organically, you can cultivate a community of people and build trust easier. If you sell wetsuits, create a surfing community. Selling offroading parts? Start a Jeep owners community. There is even a way to monetize this if you want people to join an exclusive club tailored to their passion.

You always want that passion and soul to shine through in everything you do and in every channel you use. People are taking notice, and this is undoubtedly set to become a big trend soon!

Surviving and Thriving in Q1

Sure the first three months of the year might feel dreary for some, but this is the time to innovate, test, and set the foundation for the year. Even the slower months can provide value down the line, and it’s up to you to build habits and create a strategy for the entire year ahead.

Work harder earlier, and challenge your customers to create a product launch/promo calendar so you can plan with a purpose! Take the opportunity to learn and innovate while you have time to breathe in January!

Follow Daniel Budai:

Daniel's LinkedIn

Daniel's Facebook

Follow Mark Milutin:

Bread Loaf's website 

Mark's website 

Retention Lab's website 

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