#34 Copywriting: Enticing Copy, Irresistible Offer, and Info Product Takeaway for Ecommerce Stores
The Ecom Show · Daniel Budai
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Show Notes
Copywriting is one of the core skills associated with marketing, so naturally, we had to invite one of the best copywriters we know to The Ecom Show!
Both our host (and Budai Media’s CEO) Daniel, and this episode’s guest, Dennis Demori, got their start in copywriting before evolving their skills and adapting to the changing landscape of marketing.
In addition to being a fantastic copywriter, Dennis has mastered the art of promotion, engaging his subscribers, selling courses, building strategies for his clients, and picking up new skills every day!
Skip the episode if you don’t want to hear from two direct response marketing experts as they discuss:
✔️ The key ingredients to becoming a great copywriter
✔️ How ecommerce brands can build more tempting offers
✔️ The magic of preselling
✔️ Thinking like a consultant and picking up skills
✔️ Being patient and thinking strategically
Do You Have What it Takes?
It’s a recurring theme on our podcast, but just about every copywriter never imagined becoming a copywriter until they sort of “fall into it,” as Dennis puts it. Dennis started several years ago in content writing before shifting his focus to the email marketing realm. He never shied away from asking questions, seeking out mentors, or joining Facebook groups to learn from others.
He suggests reading marketing books before you ever think about copywriting. Having that background is so important in the long run. No B.S. Marketing by Dan Kennedy and The 1-Page Marketing Plan by Allan Dib are some of his favorite books to recommend to beginners.
How Ecommerce Brands Can Improve
Ecommerce brands have a lot to learn about marketing, especially from other industries like SAAS, info products, and coaches. When you have a product like sunglasses, you know what you will get when you order a pair, and you are aware of the competition.
If you stop relying only on discounts that destroy your margins and instead become more creative with how you present, bundle, and package your product, you can better stand out from the crowd. Software and ebooks are more abstract, so you have to market them as such and do a good job representing the value it can bring to people that buy them!
Preselling 101
Preselling is “just another word for marketing.” Far too often, ecommerce brands drop a promotion the day before or the day of a product release, when it’s too late to do anything. You should think more strategically, at least 30 days ahead, to deliberately promote a product and start selling it before it’s even finished!
Authors and Hollywood directors have no problem promoting a book or movie years before it ever releases, so why not do the same for new products in your pipeline?
Don’t Limit Yourself
If you want to succeed in the long haul as a marketer or even a copywriter, you need to adjust your mindset. Many people can write basic copy, and AI is already starting to get the hang of subject lines for emails. If you can position yourself as a consultant and handle more than the writing of an email, you will become priceless to a company. Learn to make a strategy, don’t be afraid to ask tough questions, and collaborate with clients instead of just working for them.
Dennis recommends studying for at least 30 minutes a day and get used to picking up skills to bring added value to both you and your customers all the time!
Patience is a Virtue
One big mistake most brands make is rushing a sale. The experience from beginning to the end of a sales funnel is delicate, and sometimes people need time to do their own research, figure out they have a problem, and actively search for a solution. Copywriters who can figure out what stage of the sales process their audience is in will be best at what they do!
For those interested in learning from, speaking to, or working with Dennis Demori, you can Google him and find him on most social media channels or his website. Be sure to subscribe to his email list, an invaluable source of knowledge for everybody!
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