#232 Sam Moore from Pyra: Branding & Marketing Insights from a Luxury Technical Apparel Brand
The Ecom Show · Daniel Budai
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Show Notes
Hello and welcome to The E-com Show. I'm Daniel, your host for today and the founder of Budai Media, a result-driven retention marketing agency that has generated more than $60 million in additional revenue for over 160 e-commerce brands in the last five years. Join me as I chat with top agencies, brands, and industry leaders about their journey in e-commerce, and gain some invaluable tips and expert insights along the way.
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In this episode, we are joined by Sam Moore, the founder of Pyra, an Australian apparel brand that combines the unique style and sensibilities of streetwear with athletic functionality to create one-of-a-kind technical apparel. Despite launching a few months before the COVID-19 pandemic, Pyra has managed to grow steadily and expanded their reach through thoughtful branding, and the help of trade-shows and third-party retailers.
Join Sam and me as we discuss his inspiration for starting the brand, learn some insightful lessons about launching a high-end apparel brand, and discuss his plans to grow the brand globally.
Click on the link below to learn more about them:
https://www.pyraelements.com/
Here are some highlights from this episode:
✅ How he launched Pyra just before Covid
✅ Branding & Marketing tips for luxury apparel
✅How tradeshows and retail partners can help you scale your brand
✅Sam’s advice for working with a lean team
✅Pyra’s approach to retention marketing and customer acquisition
✅Sam’s #1 tip for business owners looking to start fresh.
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P.S Interested in learning more about how you can grow your business with the help of retention marketing? Reserve a FREE 1:1 consultation call with our strategy expert Ben and discover how our end-to-end retention marketing can supercharge your business.
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