#216 Michael Hodgen from Freedom Rave Wear: The easy way to manage a big inventory

Welcome to The Ecom Show, a bi-weekly podcast where we interview the leading entrepreneurs, marketers, and agencies from the world of e-commerce. I'm your host, Daniel Budai, a retention marketing expert and the founder of a top retention marketing agency. In the last five years, my team and I have made more than $50M+ in additional sales for over 159 e-commerce stores, and now I’m here to share my knowledge and experience with you on this show. 

Visit my website to learn more about my agency: 

https://www.thebudaimedia.com/ 

Managing a store with a dozen products is a challenge. But managing a brand with over 4,500 SKUs is a whole other ballgame.

In this episode, we talk to Michael Hodgen, one of the co-founders of Freedom Rave Wear, a 10-year-old festival clothing brand with a variety of over 4,500 products.

Click on the link below to visit their website:

https://freedomravewear.com/

We'll discuss how Michael took this brand from a tiny one-bedroom operation to a full factory setup where they release 100 new products each week.

And talk about how to manage a large inventory, stay organized, and keep your sanity in the process.

So if you're looking to scale your business or just want to learn how to manage a large inventory, this episode is for you.

Tune in to learn more about:

✅Freedom Rave Wear’s journey in the last 10 years.

✅The pros and cons of dropshipping vs manufacturing your own products.

✅The challenges of being an early player in the festival clothing niche, and how to overcome them. 

✅How to optimize your supply chain and manage a large inventory

✅Michael’s approach to omnichannel marketing, and tips on how to leverage UGC content 

We hope you enjoyed our podcast! If you did, we would greatly appreciate it if you could leave us a review on your favorite podcast platform. Your feedback helps us improve our content and provide the best possible experience for our listeners.

⭐As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup. 

You can access it by clicking on the following link: https://www.thebudaimedia.com/email-cheatsheet

Links to all the apps mentioned in this episode: 👇

Bounty UGC: https://apps.shopify.com/bounty-ugc-automation

Flare: https://www.theflareapp.com/

Loud Crowd App: https://loudcrowd.com/

If you want to learn more about e-commerce and stay up-to-date on the latest trends, be sure to follow me and my agency on all our other platforms! 

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