#207 Luke Allison From Tooth of The Arrow: Conquering Niche Markets with Micro-Influencers

Hey Budai Nation, 

Welcome to The Ecom Show. A podcast series that takes you through all the different facets of running and scaling your e-commerce brand, through the fresh and insightful perspective of entrepreneurs and successful e-commerce professionals. 

This show is created by Budai Media. A retention marketing agency that’s helped 150+ e-commerce brands generate over $50M+ in additional sales through email and SMS marketing. 

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https://www.thebudaimedia.com/ 

We've all heard the advice to "niche down" at some point, 

But let's be real—what does that even mean?

And, more importantly, how do you find the masses within your specific niche? 

Well, you're in luck because in this episode, we're diving deep into these questions with our guest, Luke Allison, the founder of Tooth of the Arrow.

One of the key secrets to their success lies in their smart approach to marketing. They've found tremendous value in leveraging channels like email marketing and partnering with micro influencers. A topic we’ll be diving into more in this episode.

Click on the link below to learn more about the brand:

https://www.toothofthearrowbroadheads.com/ 

Join us in this episode as we discuss:

🎯 The challenges of growing a brand in a small niche such as bow hunting

🎯 How to use micro-influencers and email marketing to grow your niche brand

🎯 How Luke Used ReferralCandy and Influencer Candy to Propel his Niche Brand

Before we go, we’d like to give a big shoutout to our sponsors for today's episode: ReferralCandy and InfluencerCandy! 

These amazing platforms have been essential partners in driving growth for his business. They specialize in helping brands tap into the power of referral marketing and find the right influencers for their niche and budget. 

Click on the links below to learn more about them:

https://www.influencercandy.com/ 

https://www.referralcandy.com/

Thank you for listening to this episode. If you liked this episode please make sure to leave us a review. 

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