#199 Patrick Rynne from Waterlust: The secret to making a splash in sustainable fashion

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The fashion industry has for long been criticized for its negative impact on the environment

But in an ocean full of fast-fashion brands there are a select few dolphins creating huge waves with their sustainable efforts. 

And today, we are excited to have one such dolphin on our podcast - Patrick, the founder of Waterlust, an eco-friendly brand that creates beach and water apparel and accessories with a social mission to preserve our marine life.

Click on the link below to view their eclectic collection: 

https://waterlust.com/ 

Join us in this episode as we dive deep into the world of sustainability, fashion, and marine biology. 

Here are a few key highlights from this episode:

✅ The brand's origin story 

✅Using recycled plastic to create swimwear 

✅ The key to building an eco-friendly brand and tackling greenwashing

✅ Waterlust’s unique approach to branding 

✅ How quirky copy can help you reach a wider audience

✅ The key to finding your authentic voice as a brand

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