#197 Molly Pittman from Smart Marketer: An Expert’s Guide to Paid Advertising and Branding

Hey Budai Nation, 

Welcome to The Ecom Show - a bi-weekly e-commerce podcast here to fuel your learning with innovative strategies, inspirational success-stories, and enriching tips. This show is hosted by Daniel Budai, the founder of Budai Media. A renowned retention marketing agency that helps customer obsessed e-commerce businesses grow their customer lifetime value by 20-50% with their personalized omnichannel approach. 

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https://www.thebudaimedia.com/ 

Are you tired of gambling with your paid advertising and not seeing the results you want? 

We’ve got one of the leading digital marketers and the CEO of Smart Marketer, Molly Pittman joining us today to show you how you can get more bang for your buck. 

Molly's journey from bartender to digital marketing leader is a testament to the power of hard work and determination. Starting as an intern, she quickly rose through the ranks to become Vice President of Marketing at DigitalMarketer before co-founding Smart Marketer with Ezra Firestone. Today, Molly is a successful author, entrepreneur, podcaster with over five million downloads, and educator who has trained over 10,000 digital marketers.

Join Daniel and Molly in this insightful conversation as they discuss customer value velocity, ad-funnels, and more. 

Click on the link below to know more about her:

https://mollypittman.com/ 

Click on the link below to learn more about Smart Marketer: 

https://smartmarketer.com/ 

Here are a few key highlights from this episode:

✅ Molly’s personal journey as a digital marketer 

    ✅ 5 traits that make marketers great at paid advertising

✅ Navigating the intricacies of creating effective paid ad funnels

✅ How to identify a good average order value for your product 

✅ What is customer value velocity, and how brands can benefit from using it

✅ The key to creating valuable content for your brand 

✅ How Perpetual Traffic managed to get over 5M+ streams 

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