#180 Alex Miller From Baabuk: This Swiss Brand Built a Global Presence With Just 7 People

Hey Budai Nation,

Welcome to The E-com Show! A place where we bring you exciting real-life stories of success from e-commerce businesses from around the world. We release four weekly episodes featuring notable e-commerce professionals and entrepreneurs from different niches to bring you a wide variety of e-commerce-focused content that can help your brand grow. This show is hosted by Daniel Budai, the founder of Budai Media. A leading e-commerce retention marketing agency that provides personalized email and SMS strategies to help brands increase their customer lifetime value by 25-50%. 

Visit Budai Media to learn more about the agency: 

https://www.thebudaimedia.com/ 

Speaking of global businesses, we have a unique story lined up for you today. 

We’d like to welcome our guest Alex Miller, the head of global e-commerce and digital growth at   Baabuk to our show. Baabuk is a unique shoe brand crafting premium and ethical wool sneakers and boots for the last 10 years. The story of how this brand runs its team is just as unique and fascinating as its product itself. Baabuk caters to an international market with a global team of just 7 people. Uncover the story behind how Baabuk created a purpose-driven and sustainable global business with such a lean team in today’s episode of The Ecom Show.

Visit Baabuk’s website to learn more about their products:

https://www.baabuk.com/ 

Here are some key highlights from today’s episode: 

✅How Baabuk Built an International Brand With Just 7 People 

✅Marketing Challenges for a Sustainable Brand

✅How Marketing Strategies Differ in the US vs in Europe

✅The Importance of Data Analytics and Surveys in eCommerce 

✅Baabuk’s Go-to Tech Stack 

✅Baabuk’s Approach to Email and SMS Marketing

✅Alex Miller’s Advice to Other E-Commerce Owners and Marketers 

Thanks for listening, if you enjoyed this episode please make sure to leave us a review. 

Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet 

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