#179 Malte Ehlers From Hyggins: Tips To Succeed In The Pet Industry

Hey Budai Nation, 

Before we get started, our guest for today has a special competition for all of our subscribers. 

Win FREE pet products by answering this simple question:

“What’s the story behind Malte naming his brand Hyggins?” 

Email your answer to [email protected] to stand a chance to win. 

Welcome to The Ecom Show! Your ultimate destination for all things e-commerce. Each week, we bring you four new episodes filled with expert insights and advice by some of the most inspiring e-commerce marketers and entrepreneurs in the world of e-commerce. This show is sponsored by Budai Media, a trusted retention marketing agency that’s worked with over 150 e-commerce brands and generated over $50M+ in additional sales revenue. 

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Join Daniel, our podcast host, and Malte from pet lifestyle brand Hyggins to discuss what it takes to succeed in the competitive field of pet lifestyle products. Hyggins is a pet brand that creates premium dog beds designed for ultimate comfort and relaxation. Their unique designs and high-quality materials provide a cozy space for your furry friend to rest and rejuvenate. 

In this episode, Malte shares his insights on starting an e-commerce business in the pet industry and defines the key roles in building a strong brand identity. He also emphasizes how he differentiated his brand in a competitive market by creating a positive customer experience, and customer retention. Apart from this, the episode also focuses on email marketing strategies, Black Friday sales, and the challenges of selling products for pets. 

Click here to visit Hyggins: 

https://www.hyggins.pet/ 

Here are some highlights for today’s episode: 

✅The Brand’s Origin Story 

✅Why Micro-Influencers Work Well for the Pet Industry

✅How the Pet Industry Has Been Affected Post-Pandemic 

✅Retention Marketing Tips for a Product With a Long Life-Cycle

✅Creating a Positive Customer Experience

✅Malte’s #1 Advice for Aspiring Business Owners

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