
About
In this show, Jen Novakovich, Canadian cosmetic chemist from The Eco Well, interviews international cosmetic scientists and industry leaders to bring you a fresh new conversation a week about all things beauty!
Latest Episodes
View all 101 episodes"Skin Longevity" as a trend in beauty. Roundtable w/ Rania Ibrahim PhD, Omer Ibrahim MD and Kailey Bradt

S14 Ep 248Talc in Beauty: An Update/WTF is Happening? w/ Lyle Burgoon PhD ATS
There has been A LOT happening with talc - from class action lawsuits, regulatory action, a testing proposed rule and its subsequent withdrawal, and so on. There's also been a huge amount of incorrect or misleading reporting on what's been happening, making everything extra confusing... This episode will serve as a 101 update on talc in beauty + a breakdown on WTF is happening. There's a lot! To help me do the topic justice, this weeks episode features toxicologist Lyle Burgoon PhD ATS. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm!

S14 Ep 247Exosomes in Beauty are Bunk Science. Change our minds. With Ryan Kudla PhD and Lanesa Mahon
Last year, in our deep dive into the research available, Lanesa Mahon (PhD candidate/cosmetic scientist) came to the conclusion that exosomes are quack science. In this episode, Ryan Kudla PhD will try to change our minds. We covered a lot of ground in this episode - from what exosomes are, the different types in beauty, how they're made, and the research to support them. Why is so much of that research behind corporate doors, and are we meant to just trust companies? I really enjoyed this podcast format, props to Ryan for agreeing to literally be grilled by Lanesa and I. Now the question to our audience - after you listen to the episode, let us know if Ryan changed your mind! Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm!

S14 Ep 246Dodgy Hair Growth Claims VS Science with Dr Leona Yip MD PhD
This episode digs deep into hair growth and scalp care - specifically, the dodgy advice online VS the science. What actually works, what doesn't, why so much dodgy advice, and what's the greater issue with it. This episode features Dr Leona Yip MD PhD, dermatologist and alopecia specialist. If you are someone struggling with hair thinning or loss, this episode is a must listen. Big thanks to my Patreon audience who submitted so many amazing questions for this episode! Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm!

S14 Ep 245Is microplastic misinformation harming environmental outcomes and science literacy? Roundtable with Oli Jones PhD and Rick Stafford PhD
Is microplastic misinformation harming environmental outcomes and science literacy? This episode features a roundtable in response to the responses the Guardian got for their recent article highlighting the uncertain science of microplastics. Turns out a lot of the headlines that went viral didn't actually represent reality. I was happy to see the Guardian making a correction, but then I saw the responses they got… A lot of people were really convinced the article was brought to you by "big plastics". And when I did my own recap on social media, I was also accused of being funded by the plastic industry. To help cover what unfolded, and what this all means for broader science and environmental outcomes, this convo features Oli Jones PhD from the microplastic research POV, and Rick Stafford PhD from the environmental science and policy POV. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm!

S14 Ep 244A hair research deep dive: hair bond repair. Roundtable with Jennifer Marsh PhD and Ernesta Malinauskyte PhD
This episode is a deep dive into hair research - how it works, where it's done and why, its interdisciplinary nature and how the moving pieces all come together. The first part of the episode focuses on the wider picture, with the second half digging in on the specifics of hair bond related research. Do hair bond repair products work? What is the evidence that supports these products, where are the gaps in our understanding, has marketing moved past the science, and so much more. To help me break things down, this episode features a roundtable with Dr Jennifer Marsh, hair research fellow at P&G beauty, and Dr Ernesta Malinauskyte, hair research director at TRI Princeton. With International Women's Day just behind us, I thought this was a really nice convo to feature since these two women are some of the leading voices in the hair research space. Disclaimer, because I guess it's important due to current talk online about sponsorships biasing information presented: this episode is not sponsored. Featured in this episode are the two people I knew I could trust to do the topic justice. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm!

S14 Ep 243BENZENE IN BEAUTY!? w/ Michelle Wong PhD and Lyle Burgoon PhD ATS
Kicking our new season off with a conversation about BENZENE IN BEAUTY!??? This convo features the POVs of chemist, Michelle Wong, PhD (AKA Labmuffinbeautyscience), and toxicologist, Lyle Burgoon, PhD, ATS. Is benzene in cosmetic products actually something people should be worried about? Long story short, probably not. IMO the real concern is around the bad science, sensationalism and unscrupulous reporting that drove all the fear that is now widespread... Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! Thank you also to CM Studio+ for supporting this podcast episode as a sponsor. CM Studio+ has a free formulation, costing and PLM software that could be super helpful in product development. Check them out here: https://cmstudioplus.com/

S13 Ep 242When Beauty Testing Goes Wrong, Who's Responsible? ROUNDTABLE with Avril Love and Rania Ibrahim PhD
A roundtable discussion follow up on the CHOICE SPF testing scandal - a response to some bad takes I've seen circulating on social media about how the brands involved aren't responsible, and that the responsibility lies entirely with the testing lab that was committing fraud. Unfortunate and unpopular truth: that's not how that works. This discussion featured Dr Rania Ibrahim PhD, coming at it from the clinical testing expert POV, and Avril Love, from the legal and regulatory POV. If you are a brand, this episode is probably an important one for you to tune into to understand what your responsibilities are, and how you can carry them out. For consumers, the takeaways of this convo would be super helpful in learning how to find trustworthy brands. This episode was almost entirely led by audience questions - thank you to everyone who submitted thoughtful prompts and comments! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S13 Ep 241Where Beauty Trends Are Really Going, with Jonathan Reynolds
This week's episode features Jonathan Reynolds, Director of Scientific Development at Charlotte Tilbury Beauty, on product development to meet future beauty trends. We get into what actually goes into forecasting claims, where claims and ingredient trends are headed as consumer expectations and regulations shift, and which trends have real staying power versus those that won't survive the development pipeline. Plus: the constraints and realities that shape beauty innovation behind the scenes. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S13 Ep 240The Hidden Crisis of Bad Science, featuring James Heathers PhD
How does bad science get published, and why does it matter? This week's conversation with Dr. James Heathers PhD dives into the cracks in our scientific publishing system, the rise of research fraud, and the ripple effects of flawed evidence. If you've ever wondered how misinformation travels through "peer-reviewed" channels, this episode offers a candid look behind the scenes. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S13 Ep 239Inside Cosmetic Manufacturing, with Richie Rubin
In this episode, we're continuing our "need-to-know" series for indie beauty founders with a deep dive into one of the most crucial parts of building a beauty brand: manufacturing. Featuring Richie Rubin from the contract manufacturer Garcoa for a "Contract Manufacturing 101", unpacking how brands and manufacturers work together, what the current landscape looks like of CMs, red flags to watch out for, and how broader challenges like tariffs and labor shortages are impacting beauty production. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S13 Ep 238Quality Control in Beauty Explained: Safety, Testing, and Responsibility, with Geoff Waby
Quality control might not be the flashiest topic in beauty, but it is one of the most important. In this episode, I'm joined by industry expert Geoff Waby for a deep dive into what really goes on behind the scenes to make sure products are safe, stable, and consistent. We unpack what happens when things go wrong, where brand responsibility begins and ends, the unique challenges of refillable products, how consumer use plays into the equation and more! If you've ever wondered what "quality" actually means in beauty, or taken it for granted, this episode will change that. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S13 Ep 237Cosmetics Regulations 101 with Meredith Petillo
A rapid fire cosmetics regulatory 101 with Meredith Petillo, VP of Technical Regulatory Affairs at Independent Beauty Association. We covered as much as we could - if you're have a indie brand, this episode will be super helpful to you. It will also be helpful for anyone else wanting to get a good lay of the land. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S13 Ep 236IS MAKEUP DISRUPTING YOUR HORMONES!? (no) with Chris Borgert PhD
In this episode, we dive deep into the complex and often misunderstood world of endocrine disruption with toxicologist, pharmacologist and endocrine disruption researcher, Chris Borgert PhD. We unpack how the science has evolved, what we actually know about real-world risks, and how public fear has outpaced scientific consensus. From moral panics around masculinity and fertility to the rise of science sensationalism and skewed research incentives, this conversation explores how a nuanced scientific topic became a cultural flashpoint.

S13 Ep 235Sunscreen Gate 2025 Roundtable, with Michelle Wong PhD, Hannah English and Brian Ecclefield
By now you have probably heard about the sunscreen testing scandal. Earlier this year in June, CHOICE tested a bunch of sunscreen products in the Australian market, and many came back well under their marketed SPF. The one that really caught everyone's attention was from Ultraviolet, with a claimed SPF of 50+, results came back at 4. What came next was some of the most bizarre behaviour I think I've ever observed in the beauty industry. First with some of the brand responses, then to the dynamics on social media. Things evolved quickly, where now the TGA has stepped in, a bunch of sunscreens have been recalled, and it looks like there may have been some testing fraud. To help us understand this mess, I brought together an expert roundtable with the people I thought were best positioned to do the topic justice - in conversation with Brian Ecclefield, industry testing expert who also has firsthand experience with PCR, the lab behind the scandal. Dr. Michelle Wong from Labmuffin Beauty Science, science content creator who's pretty much the sunscreen science queen of the interwebs in my books. And finally, Hannah English, sunscreen and science content creator, also coming with the brand founder POV. Michelle and Hannah collectively did some of the best scicomm on this story on social media as it all unfolded, they were my steadfast voices of reason. If you work in beauty, this conversation probably should be a must listen! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S13 Ep 234Trending Ingredients VS Science with Lanesa Mahon
There are so many new trendy ingredients - from exosomes to PDMR, peptides to tranexamic acid… But do they actually work? In my first episode of the season, I thought it would be fun to kick things off with an ingredient trends vs science conversation, featuring PhD candidate and cosmetic scientist, Lanesa Mahon. What works, what's over hyped, and what even is "science based"? We explored all that and more! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S12 Ep 233Beauty's Issue with Snowballing Misinformation with Michelle Niedziela PhD
Beauty has a misinformation problem. In my latest podcast, we take a look at the issue from a behavioural science POV with behavioural neuroscientist and consumer researcher, Michelle Niedziela, PhD. How is misinformation influencing consumer AND brand behaviour, why has misinfomation snowballing been such an issue, how is misinformation impacting beauty innovation and business bottom lines, and more. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S12 Ep 232Truth in Beauty - Surfactants Edition! World Surfactants Conference Panel Replay
Last week I moderated the Truth in Beauty Panel, Surfactants Edition, at the 15th ICIS World Surfactants Conference, brought to you by the Independent Beauty Association. This episode features that conversation! How has misinformation impacted the surfactants sector? Disclaimer - surfactants are chemicals that are fundamental for much of what we have become accustomed to societally, from transportation to infrastructure and more. In cosmetics, they enable many of the different product formats, such as lotions and cleansing products. The panel included Dennis Abbeduto from Colonial Chemical, Claire Mcgahan from Stepan Company and Women in Chemicals, and Neil Burns, who put on the conference with ICIS. Big thank you to Colonial Chemical for sponsoring IBA to help make this conversation happen! Disclaimer, we had some recording challenges at the conference so this was a re-record - for those in attendance, worth a second listen since we covered a bit more! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S12 Ep 231Copy Cats, Counterfeit and Culture; the Ethics of Perfume. Roundtable with Christophe Laudamiel & Pia Long
This conversation featured perfumers Christophe Laudamiel & Pia Long. We talked about some of the structural challenges that the fragrance sector currently faces; from intellectual protection, perfumery education, issues of plagiarism, duping culture and more. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

S12 Ep 230A 101 on greenwashing with Wren Montgomery PhD
This episode features a deep dive into the topic of greenwashing, featuring greenwashing researcher, Dr Wren Montgomery PhD. We get into the different forms of greenwashing, greenwashing specific to cosmetics, its impacts, how brands can avoid making greenwashed claims, how consumers can navigate green claims, and more. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell