Did Google Monopolize Ad-Tech? w/ Mark Meador
Evan and antitrust attorney Mark Meador discuss legal actions that could break up Google’s ad tech business.
The Dynamist · Mark Meador, Evan Swarztrauber
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Show Notes
Google is facing legal challenges that could strike at the heart of the company’s advertising business, which accounts for 80 percent of its global sales. The U.S. Department of Justice sued Google for allegedly monopolizing digital advertising technology (ad tech). Across the pond, the European Commission told the Big Tech giant recently its preliminary view that the company distorted competition in ad tech—favoring its own services to the detriment of competitors. The outcomes of these cases could force Google to divest significant portions of its business and potentially transform the tech industry.
Is Google really guilty of the agencies’ claims? And how could proposed legislation in Congress impact the company going forward? Joining Evan is Mark Meador, partner at Kressin Meador, a boutique antitrust law firm. He was formerly Deputy Chief Counsel for Antitrust and Competition Policy for Senator Mike Lee. Prior to that, he was an attorney at both the DoJ and the FTC.