TBH Skincare Founder: "We 10 X’d Ecom Growth & Did $22M Last Year" - How To Build An 8-Figure Ecommerce Brand In A Saturated Market!
The Dylan Mullan Show (previously Life, Money & Love) · Dylan Mullan
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Show Notes
Rachael Wild is the incredible Co-founder of TBH Skincare & York Street Brands. At just 23, Rachael took a leap of faith, partnered with her mum, and created a solution focused skincare brand that’s taken the beauty world by storm. Now, she’s grown her company to dominate both the e-commerce and retail space, earning her a spot on the Forbes 30 Under 30 list.
Rachael shares how she saw an opportunity to use cutting-edge medical grade technology to disrupt one of the most competitive industries on the planet. From finding a unique niche in a saturated market to scaling operations to 1,200 retail stores, Rachael reveals the key decisions that fuelled TBH Skincare’s explosive growth. We dive into how Rachael and her mum learned the ropes of manufacturing and branding on the fly, and the pivotal moments that turned their dream into an 8-figure success. Rachael also talks about the game-changing partnership with BoostLab and the power of combining strengths with complementary teams.
In this episode:
- Building an 8-figure brand starting with $250k - How Rachael turned an idea from her old job into a $22M business in just a few years.
- The untapped customer niche that helped TBH Skincare dominate the saturated skincare market - How focusing on overlooked demographics unlocked massive growth.
- Disrupting the skincare industry using cutting-edge biofilm technology - How medical innovation fuelled her brand’s unique selling point.
- Explosive growth into 1,200 retail locations - How to form strategic partnerships with big retailers like Priceline.
- Starting with no experience to Forbes 30 Under 30 entrepreneur - How Rachael's resourcefulness and determination to build a brand trumped expertise.
- Raising capital and finding the right investors - The truth about equity crowdfunding.
- How to build a brand that succeeds in a saturated market - How Rachael’s fresh approach to branding attracted loyal customers.
- Scaling operations and overcoming inventory and cash flow challenges - Insights for growing your own business sustainably.
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