#25: Raquel Bouris | Who Is Elijah Founder On Leaving Corporate To Start One Of Australia's Fastest Growing Fragrance Brands
The Dylan Mullan Show (previously Life, Money & Love) · Dylan Mullan
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Show Notes
Raquel is the founder of the popular unisex fragrance brand "who Is Elijah" It all started when she discovered a scent a friend was wearing on the dance floor at Coachella back in 2017.After discovering that the scent was a fragrance oil from India, Raquel set out to recreate the scent, working with her perfumer, they came up with His/Her. the first scent in the Who Is Elijah range.
Since then the brand has gone from strength to strength, In 2021 the brand was taken on by Adore, David Jones & other major retailers. Raquel & Who Is Elijah has grown a cult following and amassing thousands of customers that can't get enough of the delectable fragrances.
Who Is Elijah is a brand to look out for, their journey has just began and its only going to get better and better.
In this episode:
- Discovering a scent at Coachella in 2017 and how that led to her starting Who Is Elijah
- How developing your own custom fragrance really works
- Wholesale expansion - How they got stocked in over 300 boutique stores
- Why Who Is Elijah was most successful fragrance launch on Adore Beauty to date
- The challenges of hiring friends and what you need to do when things go wrong
- Hand labelling thousands of bottles from her garage while 9 months pregnant
- The difficulties of raising two young children while growing a fragrance empire
- Raquel's biggest lessons from her time as an EA to C-Suite Executives
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Follow Raquel here👇
Instagram: https://www.instagram.com/raaaquelbouris/?hl=en
Who Is Elijah: https://www.instagram.com/whoiselijahparfum/?hl=en
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Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
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