The Duct Tape Marketing Podcast

Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan Levesque Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Ryan […]

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina Nicholson Podcast Transcript Back in the day, you know ten years ago, I built some form of […]

Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar Zenhom Podcast Transcript I've been doing webinars for about a decade now and […]

Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert […]

Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

Winning Your Dream Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development […]

How to Cut Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup. He is also the founder of the annual World Domination Summit. He and I discuss […]

Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jim Brown Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from […]

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Karen Steele Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week's episode of […]

The Hidden Personality Types That Drive Everything We Do written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Gretchen Rubin Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I […]

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated […]

Be More Productive By Working Simply written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that's how we get stuff done right? Turns out the most productive individuals all have one thing in common and that's a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks […]

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Marylou Tyler Podcast Transcript Inbound, inbound, inbound – that's marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest […]

The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeff Goins Podcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It's okay to be […]

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Simon Sinek Podcast Transcript For this week's episode of the Duct Tape Marketing Podcast, we'll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you've not read either of these books, I suggest you get both. In Start With Why […]

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today's title is this – get Ann Handley's lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week's episode of the Duct Tape Marketing podcast and she knows a thing or two […]

An Entrepreneur's Journey to Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Landon Ray Podcast Transcript I've known this week's guest for about a decade and in that time I've watched him grow from tiny start-up to thriving Inc500 stand out. It's really fun to see this kind of success and these stories are out there and everywhere if you look – no, they […]

Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeff Sauer Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has […]

Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Holiday Podcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week's episode of the Duct Tape Marketing Podcast is Ryan […]

Why We're All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rebekah Radice Podcast Transcript Social media didn't go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the […]

Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I've been trying to spread that word for many years. My guest […]

How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandi Ellefson Podcast Transcript What's your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week's episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder […]

The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Robertson Podcast Transcript "Innovate or die." That's what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has […]

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bernadette Jiwa Podcast Transcript I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. Get back in touch with your own […]

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tom Webster Podcast Transcript I've been podcasting a long time and it's been pretty fun to see how this "channel" has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time […]

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it's a […]

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead, fascination. […]

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Megan Hannay Podcast Transcript I've long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Clark Podcast Transcript Community building is a big deal – so are a lot of things, but there's no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week's episode of the Duct Tape […]

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Doyal It's so easy to start a business today. You simply get online and start. Now I'm not saying it's easy to own, operate, and profit from a business – but I do know if you don't start you'll never know. My guest for this week's episode of the Duct Tape Marketing […]

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week's episode of the Duct […]

Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase "growth hacking?" Few trendy terms have been more misused and abused by 'marketers is what I think. I wrote this piece about growth hacking if you want my take. For some perspective I turned to someone that I […]

Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories. My guest for this week's episode of the […]

What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there's an oxymoron. (So love it when I get to use that word.) The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether […]