PLAY PODCASTS
Building a Fanocracy Around Your Business

Building a Fanocracy Around Your Business

The Duct Tape Marketing Podcast

January 7, 202028m 19s

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discuss his latest book, "Fanocracy," and shares how any business can build a fanocracy that will keep customers coming back again and again.