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Show Notes
I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Len Silverman
[00:53] What is the Personal Brand of Gen Z
[02:56] Common Stereotypes of Genz
[04:16] The Old Ways Aren't Going to Work
[06:39] The Employee Journey
[08:35] Importance of Cultural Consistency
[10:39] Changing Mindsets
[12:44] Gen Z Customers
[14:19] Common Mistakes Trying to Align with Gen Z
[17:11] Turning Gen Z into A Players
More About Len Silverman:
Check out Len Silverman's Website: https://uptoelevenmarketing.com
Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/
Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC
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