Dr. Rachelle Dené Poth - Mastering Book Marketing for Educators
In this episode of the Dr. Will Show, I Zoom in Dr. Rachelle Dene' Poth and we chat about marketing books for educators. We explore the importance of newsletters, social media platforms, and effective promotional strategies - emphasizing the need for educators to actively engage with their audience and build a personal brand. We also discuss the challenges and opportunities in consulting, the significance of establishing a unique voice in a crowded digital landscape, and the necessity of authenticity in content creation. The dialogue also covers effective branding strategies, the value of professional photography, and the hard work involved in marketing a book. Ultimately, they highlight the importance of community and consistency in achieving success in the educational space.
The Dr. Will Show Podcast · Dr. Rachelle Dene' Poth, Dr. Will Deyamport III
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Show Notes
Rachelle Dené Poth is an edtech consultant, presenter, attorney, author, and teacher. Rachelle teaches Spanish and STEAM: What’s nExT in Emerging Technology at Riverview Junior Senior High School in Oakmont, PA. Rachelle has a Juris Doctor degree from Duquesne University School of Law and a Master’s in Instructional Technology, and earned a second doctorate, focused on Educational Technology.
Rachelle is an ISTE Certified Educator and a Microsoft Innovative Educator Expert. She is a past-president of the ISTE Teacher Education Network and served on the Leadership team of the Mobile Learning Network for five years. She received the ISTE Making IT Happen Award in 2019 and has received several Presidential gold and silver awards for her volunteer service to education. She was named one of 30 K-12 IT Influencers for 2021. She has been selected as Outstanding Teacher of the Year by PAECT (the Pennsylvania Association for Educational Communications in Technology, the PA affiliate of ISTE) and by the NSBA as one of the "20 to Watch" educators.
Since 2019, Rachelle has written seven books. Her newest book is "How to Teach AI." She has also contributed to eight other books related to education. She presents regularly at state, national and international conferences and provides professional development and coaching for educators.
Rachelle is a columnist for Getting Smart and a blogger for Defined Learning and NEO LMS. She has a podcast ThriveinEDU and is the host of a PBL Podcast by Defined Learning on the BAM Radio Network. Rachelle is also a host of ThriveinEDU Live and leads a community of educators on Facebook.
Takeaways
- Educators must actively market their books themselves.
- Newsletters should provide value without overwhelming readers.
- Social media engagement varies by platform and audience.
- Visual content significantly boosts engagement.
- Building a personal brand is crucial for success.
- Networking is essential for book promotion.
- Choosing the right platform depends on your target audience.
- Feedback and reviews are vital for credibility.
- Planning is necessary for effective educational technology integration.
- Consulting in education requires a long-term commitment. AI is an integral part of education today.
- Consultants must focus on meaningful engagements.
- Authenticity in teaching enhances relatability.
- Visual branding is crucial for content creators.
- Professional photography can elevate your brand.
- Creating content is essential for book marketing.
- Community support is vital for success.
- Consistency in messaging helps build an audience.
- Engaging visuals can capture attention on social media.
- Building relationships can enhance marketing efforts.
Chapters
00:00Introduction to the Dr. Will Show
01:49Navigating Book Marketing for Educators
10:58Building an Engaging Newsletter
18:34Choosing the Right Social Media Platform
28:34Creating Effective Graphics for Promotion
36:47Challenges in Educational Technology Consulting
38:30Embracing Technology in Education
41:48Redefining Consulting and Business Focus
44:35Establishing Your Voice in the AI Landscape
46:58Authenticity in Teaching and Content Creation
52:58Visual Branding and Graphic Design Strategies
58:42The Importance of Professional Photography
01:01:06Marketing Your Book: The Hard Work Begins
01:07:50Building Community and Consistency in Marketing
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