Benita Gordon - Gotta Get The Dough And Make The Bread
In this episode, Dr. Will interviews Bonita Gordon, an educational consultant and Founder of Global Education Concierge. Bonita shares her journey from aspiring pediatric nurse to educator and entrepreneur, discussing the challenges and successes she faced along the way. The conversation goes into the importance of networking, identifying strengths, building a client base, and establishing a solid business structure. Bonita emphasizes the need for educators transitioning into entrepreneurship to invest in their business and utilize the right tools and resources for success. In this conversation, they discuss the importance of delegation in podcasting, the journey of creating content, and the significance of networking at podcast conferences. Dr. Will emphasizes the need for entrepreneurs to control their brand. Benita also shares valuable advice for aspiring entrepreneurs, highlighting the importance of starting and having a supportive network.
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Show Notes
Benita Gordon is an innovative education leader, entrepreneur, and founder of Global Education Concierge. With a deep passion for personalized learning and transformative educational experiences, she spearheads initiatives to empower students and educators alike. As the host of The Education Concierge Podcast and founder of Miami MicroLearn Hub, Benita is a go-to expert in non-traditional education models, education technology integration, and consulting for innovative school design and management.
In addition to her U.S.-based work, Benita serves on the board of Amie Academy Foundation, a nonprofit organization dedicated to educational development in underserved communities. Through this role, she supports Amie Academy in Sierra Leone, expanding educational access and fostering sustainable change.
With a focus on leveraging technology, personalized learning journeys, and operational excellence, Benita collaborates with educators and leaders to reimagine education globally.
On March 19th of last year, EduMatch Publishing released Dr. Will’s first book, The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business.
The book goes beyond the conventional business literature, providing a comprehensive roadmap from the initial idea to the successful launch and expansion of an education business.
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The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will