The inside scoop on focus groups

Every political junkie consumes polls, but how much do you know about focus groups? We wanted to learn more—much more—about this critical campaign tool, so we invited Margie Omero of GBAO Strategies to join us on this week's episode of The Downballot. Omero gets into the nitty-gritty to tell us how focus groups are actually convened, the best ways to moderate them, and what participants have been saying about abortion ever since the Dobbs decision. Those views were key to understanding why last year's red wave narrative was flawed and shed light on what we can expect in 2024.

Co-hosts David Nir and David Beard also dissect the big new redistricting decision from New York's top court, which just ordered the state to use a new congressional map next year. The Davids explain why the court ruled as it did and game out what might happen next. As with so much in New York politics, the picture is cloudy, but Democrats stand to benefit—though don't expect an extreme gerrymander like the infamous "baconmander."

Transcript can be found here.