Effective political ads and speaking to Black voters, with Terrance Green

Black voters are the most stalwart constituency in the Democratic Party, but candidates cannot take them for granted. Media consultant Terrance Green joins us on this week's edition of The Downballot to discuss his career in politics communicating with voters, including leading the largest-ever paid media operation to turn out the Black vote on behalf of the Biden-Harris campaign. Immediately after that historic victory, he found himself targeting white voters on behalf of a Black Senate hopeful, Raphael Warnock, in Georgia's epic runoffs. Terrance also tells us how he's helped African American candidates turn back racist attacks and what he thinks the impact of having so many high-profile Black Senate contenders this year will be.

Co-hosts David Nir and David Beard, meanwhile, recap this week's races, including a special election in a conservative Minnesota House district that saw the Republican badly underperform Donald Trump; a surprisingly close call for one of the most vocal progressives on Capitol Hill, Minnesota Rep. Ilhan Omar; and the Democratic primary for Vermont's open House seat, which means that, at long last, the state will almost certainly end its status as the only one never to send a woman to Congress come next year.

Episode transcript to come.