Selling cheese to the Chinese
Mukul Devichand tells the story of the Europeans who are trying to persuade China's to...
The Documentary Podcast: Archive 2009 · BBC World Service
August 14, 200923m 16s
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Mukul Devichand tells the story of the Europeans who are trying to persuade China's expanding middle class to ditch their noodles and soya in favour of pricey European fine foods.