No ad breaks but plenty of ads: Inside the $23 billion business of product placement
The Dive | Business News · Equity Mates Media
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Headlines were made around the world last week as Netflix announced Microsoft as their official business partner for their new ad-supported, lower-priced subscription offering. This is the latest step in Netflix’s plans to offer ads on their platform - like the ad breaks we’re used to on TV, or Youtube. There's been a bit of pushback about the fact Netflix is moving to an ad-supported model. Wasn’t on demand, whenever you want, uninterrupted content one of the big problems streaming services were meant to solve? That’s why you pay a subscription fee, to enjoy ad-free content! But here’s the thing - there’s always been ads on Netflix. They’re just not as obvious. Today Alec and Sascha discuss the $23 billion dollar industry of product placement, and how our favourite streaming services are getting involved.
Tell us what you think of The Dive - email us at [email protected]. Follow us on instagram here, or find more links here.
In the spirit of reconciliation, Equity Mates Media and the hosts of The Dive acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today.
*****
All information in this podcast is for education and entertainment purposes only. Equity Mates gives listeners access to information and educational content provided by a range of financial services professionals. It is not intended as a substitute for professional finance, legal or tax advice.
The hosts of The Dive are not financial professionals and are not aware of your personal financial circumstances. Equity Mates Media does not operate under an Australian financial services licence and relies on the exemption available under the Corporations Act 2001 (Cth) in respect of any information or advice given.
Before making any financial decisions you should read the Product Disclosure Statement and, if necessary, consult a licensed financial professional.
Do not take financial advice from a podcast.
For more information head to the disclaimer page on the Equity Mates website where you can find ASIC resources and find a registered financial professional near you.
The Dive is part of the Acast Creator Network.
4NCuZUyInK7kvAJEZmGP
Hosted on Acast. See acast.com/privacy for more information.