Episode 60: "My Competition is Unilever" — Scaling a Rugged Soap Brand with Redneck Engineering
The Dirty Heifers · Margaret Connor
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Show Notes
What happens when you outgrow your kitchen… but you’re not quite ready for a warehouse?
In this episode of The Dirty Heifers Podcast, we sit down with Joe from Kingston Oak Soap Company to talk about the real side of scaling a handmade business — the stuff nobody warns you about.
We get into:
• Master batching oils (beer brewers, oil drums, and redneck engineering included) • When to ditch products that won’t scale • The pricing anxiety that keeps makers stuck • Hiring help before you feel “ready” • Wholesale vs. retail vs. full-time job escape plans • Social media burnout and algorithm frustration • Why your real competition isn’t other makers
If you’ve ever asked yourself: “Am I underpricing?” “Can I actually afford to grow?” “Do I even want this to get bigger?”
This episode is for you.
Drop your answer to our Question of the Day in the comments: 👉 What are YOU afraid to scale in your business… and why?
Because growth isn’t just about bigger molds — it’s about bigger decisions.