Episode 26: From Eczema to Amazon: Jeri Anne’s Journey with Southern Natural
The Dirty Heifers · Margaret Connor
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Show Notes
Summary
In this episode of the Dirty Heifers podcast, host Margaret Connor and co-hosts Jessie and Shauna welcome Jeri Anne Huffstutler, the founder of Southern Natural, a goat milk soap brand. Jeri Anne shares her inspiring journey from struggling with eczema to creating a successful skincare line. The conversation covers her initial challenges, the transition from farmers markets to online sales, and the leap to selling on Amazon. Jeri Anne discusses the importance of family support, maintaining product quality while scaling, and her passion for product development. The episode concludes with a fun lightning round of preferences related to soap making and business.
Takeaways
Jeri Anne struggled with eczema for 12 years before discovering goat milk soap.
The idea to make goat milk soap came to Jeri Anne during a prayer.
Jeri Anne's brother encouraged her to sell on Amazon, leading to significant growth.
Maintaining quality while scaling is a challenge for many small businesses.
Jeri Anne enjoys experimenting with new products but finds it hard to find time.
Family and community support have been crucial to Jeri Anne's business success.
Jeri Anne's business has evolved from farmers markets to multiple Whole Foods locations.
The transition to using goat milk powder simplified the soap-making process.
Jeri Anne has four employees, many of whom are family members.
Chapters
00:00 Introduction to Jeri Anne and Her Business
03:21 Jeri Anne's Journey with Eczema and Soap Making
05:54 The Journey Begins: A Prayer for Guidance
09:16 From Goat to Soap: The Birth of a Business
12:46 Breaking into the Market: Craft Fairs and Whole Foods
15:16 Taking the Leap: Selling on Amazon
19:52 Navigating Challenges: The Amazon Experience
24:46 Scaling Up: Maintaining Quality in Growth
31:09 Reflecting on Success: Proud Moments and Future Goals
34:33 Exploring Sales Platforms
37:34 The Role of Social Media in Business
42:37 The Journey of Building a Business
44:59 Family and Community Involvement in Business
51:51 Fun and Lighthearted Moments in Business
52:27 short moo intro:outro.mp4
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