Season 1 · Episode 38
Peter Abraham: Abraham Content Marketing Studio
Storytelling, Strategy, and Marketing in the World of Endurance Sports
The Directors · Trials of Miles Racing LLC
June 4, 202545m 47s
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Show Notes
On this episode of The Directors, Cooper sits down with Peter Abraham — former CMO of the LA Marathon and founder of Abraham Content Marketing Studio. They talk about the All-American Rejects tour, what running can learn from the world of cycling, the future of livestreaming, the power of storytelling, and how events can better connect with their communities. It’s a wide-ranging conversation full of insight for anyone working in or around the endurance space.
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