Season 1 · Episode 48
Cole Townsend: Running Supply
A conversation about the rise of new running brands and the future of running style
The Directors · Trials of Miles Racing LLC
September 25, 202556m 25s
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Show Notes
In this episode, Cooper Knowlton sits down with Cole Townsend, writer of the Running Supply newsletter, which covers the intersection of running and fashion. They discuss the evolution of the newsletter, the rise of new running brands, and the cultural dynamics shaping running apparel. Cole also shares insights on emerging labels, how pricing influences consumer behavior, and the future trends in the space. The conversation also dives into experiential marketing at running events, the saturation of marathon pop-ups, and Cole’s vision for the future of both his newsletter and the running industry. It's a great conversation and we hope you give it a listen.
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