Ep. 12 | An Industry Platform Feud: Uber vs. Lyft | Dr. Bruce Cameron
The Digital Transformation Journey · MIT Professional Education
January 14, 202110m 22s
Audio is streamed directly from the publisher (ivoox.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What causes loyalty within industry platforms? In this episode, Dr. Bruce Cameron explores the intense market share feud between Uber and Lyft, what drives customers to choose between riding with one service or the other, and how industry platforms are cultivating brand loyalty in today’s world.