The Digital Marketing Podcast

The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data. Join us in this episode of the Digital Marketing Podcast to delve into the potential of custom reports within GA4. If you want to take your GA4 learning further, we have an upcoming GA4 Masterclass on 22nd November. We also have a 20% discount AND free pass gold giveaway to the Revenue Marketing Summit in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC. Show notes - https://targetinternet.com/resources/building-custom-reports-in-ga4/ Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have a 20% discount AND free pass gold giveaway to the Revenue Marketing Summit in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC. Show notes - https://targetinternet.com/resources/the-problem-with-digital-marketing Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can't shy away what's going on over at Twitter (or should we say X) and the team share their thoughts on Meta's launch of Threads. We also have a gold pass giveaway and a 20% discount for everyone else to the Revenue Marketing Summit in London. The Summit returns this November 29th and 30th to the Intercontinental O2 for those of you that want to learn the latest marketing strategies. Visit the show notes on our website to get the discount or enter the draw! Show notes - https://targetinternet.com/resources/latest-trends-in-digital-marketing-2023 Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Search Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails. In this episode, Ciaran is joined by local SEO expert Claire Carlile from Brightlocal, a SEO platform full of local marketing tools to help you you rank higher, grow your reputation and build citations. Claire has been working with local businesses for over 20 years and today, she helps guide us through the different techniques for mastering the local search results. Show notes - https://targetinternet.com/resources/local-seo-how-to-master-local-search-rankings If you have any feedback on the show, please get in touch and let us know. And, if you are really enjoying the show, please leave us a review.

Welcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards. Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers so if there's any you haven't heard of, we suggest you check them out! Have your favourite? Make sure to vote for it before votes close on 3rd September. Visit https://targetinternet.com/awards If you want your tool in with a chance of winning a Digital Marketing Toolkit Award, we'll be back next year so you can get nominating. Show notes - https://targetinternet.com/resources/local-seo-how-to-master-local-search-rankings If you have any feedback on the show, please get in touch and let us know. And, if you are really enjoying the show, please leave us a review.

Welcome to this special episode of the Digital Marketing Podcast! We all love a tools episode, right? Today we are introducing you to some of the shortlisted tools for the Digital Marketing Toolkit Awards. We had a huge number of nominations entered into the awards, and after a careful shortlisting process we have our finalists in each category! This episode is dedicated to the first half of the shortlisted tools. Some you might be very familiar with, and some might be brand new to you… but might just become your next most-used tool. Have your favourite? Make sure to vote for it before votes close on 3rd September. Was your tool not mentioned? Unfortunately, you missed out. But we'll be back again next year where you can nominate your favourite tool and give it the best chance of winning. Part two is coming next week so stay tuned! Show notes - https://targetinternet.com/resources/the-best-digital-marketing-tools-part-1 If you have any feedback on the show, please get in touch and let us know. And, if you are really enjoying the show, please leave us a review.

With Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis. Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you. Show notes - https://targetinternet.com/resources/ga4-events-and-tips If you have any feedback on the show, please get in touch and let us know. And, if you are really enjoying the show, please leave us a review.