Why some creators are now back auditing their brand deals
The Digiday Podcast · Digiday
February 24, 202640m 8s
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Show Notes
Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.