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Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’

Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’

Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez,...

The Digiday Podcast · Digiday

December 18, 201830m 53s

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Show Notes

Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez, CEO of Vertical Networks, joins us in this episode.