Twitter’s Sarah Parsonette: We want to contribute to publishers' bottom lines
The Digiday Podcast · Digiday
June 20, 201924m 42s
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Show Notes
In the last year, Twitter and Facebook have been scrutinized for the lack of brand-safe environments for advertisers. At Cannes this year, Twitter is spending much of its time addressing those issues. Sarah Parsonette, vp of global client solutions at Twitter, discusses how the platform can contribute to brands’ bottom line, why it is open to regulation and more.