OpenAI's ad push begins, and The Knot is co-piloting
The Digiday Podcast · Digiday
March 3, 202641m 7s
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Show Notes
Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.