CNN's Andrew Morse: A paywall isn't the answer for us
The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed...
The Digiday Podcast · Digiday
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Show Notes
The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed rebranding CNN Money as CNN Business, competing with platforms on technology and tools and working with advertisers who don’t want to be next to news.