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Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed'

Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed'

It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO...

The Digiday Podcast · Digiday

January 31, 201856m 2s

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Show Notes

It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO Howard Mittman said Facebook's community is waning, and all its changes aim to protect that owned and operated platform.