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Pushing our buttons to loosen our wallets
Episode 1388

Pushing our buttons to loosen our wallets

The Detail

August 1, 202520m 44s

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Show Notes

It doesn't matter if it's health messages or supermarket campaigns, consumers are having their behavioural buttons pushed in expert ways

Two of our big supermarket chains are in the throes of promotional giveaways that couldn't be more different - but they're pushing the same buttons to make us change our shopping habits

Find The Detail on Newsroom or RNZ

Go to this episode on rnz.co.nz for more details