2468: Marketing Wisdom For The AI Search Era In Dentistry
The Dentalpreneur Podcast w/ Dr. Mark Costes · Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader
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Show Notes
On today's episode, Mark breaks down a straightforward way to calculate "passive income" from a dental practice by using gross revenue, overhead, and doctor comp, then welcomes CMO Share founder Ryan Gross to share a practical, experience-driven marketing framework. Ryan lays out three core buckets—internal and external brand awareness, digital and AI-driven content, and team conversion—showing how billboards, community visibility, patient testimonials, multilingual videos, and strong in-office branding can reinforce what you offer to both new and existing patients. He explains why content (especially short-form video and FAQs) is becoming essential as Google and AI personalize search results, and why transparency around fees, financing, emergencies, and membership plans is increasingly important. The conversation closes with a deep dive into front-office performance: declining phone conversion rates, the massive impact of answering calls, how insurance questions derail scheduling, and actionable tactics Addison Killeen uses—like a simple insurance spreadsheet and practice-wide phone coverage—to keep answer rates high while using AI cautiously after hours.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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