2455: Why This New Dentist Chose a De Novo Over an Acquisition
The Dentalpreneur Podcast w/ Dr. Mark Costes · Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader
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Show Notes
On today's episode, recorded live at Voices of Dentistry 2026, Dr. Mark Costes chats with Dr. Emily Maslovich, a first-time practice owner just weeks away from opening Bronco Family Dental in Gilbert, Arizona. Emily shares her journey from Midwestern dental student to startup founder, including how she found her location, her grassroots approach to hiring, and why she chose a de novo over an acquisition.
They dive into the importance of culture-first hiring, training non-dental team members, and building systems before the chaos of growth begins. Emily also discusses how she's using organic community marketing to build a patient base before day one—and why betting on herself was the best decision she's made.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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