2420: The Entrepreneur Who Made Going to the Dentist Feel Like Disneyland
The Dentalpreneur Podcast w/ Dr. Mark Costes · Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader
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Show Notes
On today's episode, Dr. Mark Costes sits down with Dr. Kami Hoss—orthodontist, author, and founder of The Super Dentists and Supermouth—for an incredible conversation that blends clinical excellence with world-class innovation. Recorded in the new DSI studio, Dr. Hoss shares how he and his wife turned a single pediatric and ortho office in Chula Vista into a multi-location, 24% market-share powerhouse in San Diego, complete with superheroes, slides, movie theaters, and their own ice cream truck-driving villain. But that's just the beginning.
Dr. Hoss also details the creation of Supermouth, a revolutionary oral care company with over 200 products and nearly 300 patents. From toothbrushes shaped to match real tooth anatomy to vitamin-enhanced hydroxyapatite formulations, Supermouth aims to replace outdated, fluoride-obsessed products with science-backed, microbiome-friendly solutions. He breaks down the business model—designed to support dentists rather than compete with them—and shares how his passion for education, storytelling, and prevention is changing the way patients, especially kids, view oral health. Be sure to check out the full episode from the Dentalpreneur Podcast!
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