2378: Own the Narrative: Make Your Practice a Community Pillar
The Dentalpreneur Podcast w/ Dr. Mark Costes · Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader
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Show Notes
On today's episode, we drop into a breakout session from the Dental Success Summit 2025 featuring Dr. Cody Boals and Dr. Beau Sparkman. In this high-energy talk, Cody and Beau unpack how storytelling, intentional culture, and community-driven marketing can help you build a truly magnetic dental practice. They explore real-world strategies for creating patient loyalty, empowering your team, and building brand equity that goes beyond discounts and Google ads. With insights from Donald Miller's StoryBrand framework, tactical tips on media days, nonprofit partnerships, and even organizing internal committees, this session is filled with practical gems to implement Monday morning. If you're looking to build a practice that stands for something—and stands out—this is your blueprint.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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