Why Do Social Apps Suddenly Care About Podcasting?
The Defrag · Lawson Media
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Show Notes
Social media apps like Facebook and YouTube have been investing in the podcast ecosystem. Facebook has integrated podcasts into its app for US customers, and YouTube is reportedly paying podcasters to film videos for its platform. Twitter and TikTok might also be interested in the podcast space. So why are these social media apps suddenly trying to integrate podcasts?
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