Leveraging Sustainability Storytelling to Build Brand Affinity with Suzanne Shelton
The Decarbonization Race · Steven Goldman
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Show Notes
Suzanne Shelton, founder and CEO of the Shelton Group, helps clean businesses speak sustainability. In her words, Shelton Group "translates the good you do for people and the planet into business success." As a leading sustainability marketer, she helps businesses grow by making ESG initiatives understandable and attracting loyal, environmentally conscious consumers. In this lively interview with host Lincoln Payton, she explains why Americans are more concerned about ocean plastics than climate change and what companies focused on decarbonization should do to build brand affinity and market share.
Tune in for insights on how to make your sustainability or decarbonization initiatives more understandable and appealing.