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How Jerry Jones Turned the Cowboys Into a Global Brand
Season 3 · Episode 11

How Jerry Jones Turned the Cowboys Into a Global Brand

The Deal with Alex Rodriguez and Jason Kelly · Bloomberg

October 23, 202549m 44s

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Show Notes

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Dallas Cowboys owner, President & General Manager Jerry Jones about how he turned “America’s Team” into a global brand. In this conversation, they discuss the risks Jones took to redefine the role of National Football League teams, how he faces criticism and the high-stakes deals that have shaped his legacy, including the controversial trade of Micah Parson.

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