The Tinder of online shopping: Next-level product recommendations with Skafos.ai's Michael Prichard
The Deal Closers Podcast · Website Closers
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Show Notes
It’s a simple concept really - people want to buy things that other people have already bought and have given their approval. Good recommendations for a product means more people will buy, and bad reviews mean the product might flop. But here’s the thing: As an ecommerce business, you almost certainly need to have product recommendations available because of these stats:
- 54% of retailers reported product recommendations as the key driver of the average order value in the customer purchase.
- 75% of customers are more likely to buy based on personalized recommendations.
- 37% of shoppers that clicked a recommendation during their first visit returned, compared to just 19% of shoppers that didn't click a recommendation
So as an ecommerce company, how do we leverage product recommendations to maximize conversions and order size?
Today we welcome Michael Prichard, CEO of Skafos.ai, to tell us about a new way to do product recommendations.
Deal Closers is hosted by Izach Porter and is produced by Earfluence.
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