The Dave Gerhardt Show (from Exit Five)

Dave is joined by Ruth Zive, CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing.Ruth and Dave cover:How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomesThe best-performing marketing channels for driving enterprise pipeline — including SEO, email, and eventsInbound and outbound strategies in enterprise sales and how they work together to build a successful pipelineTimestamps(00:00) - - Intro to Ruth (07:05) - - Work-Life Balance as a CMO (21:19) - - How to Balance Cost, Volume, and Conversion Rates in Channel Optimization (23:56) - - Optimizing Enterprise Sales (29:11) - - Why You Need to Align Sales and Marketing Leadership (32:18) - - Budgeting and Measuring Brand Initiatives (35:10) - - How to Plan for Future Revenue (38:38) - - Quarterly and Monthly Marketing Strategy Execution (40:44) - - Creating Weekly Leadership Priorities and a Problem-Solving Document (46:01) - - How To Make a Good Hire Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.Jared and Dave cover:How to integrate partner voices into your marketing strategy to create lasting influence and trustShifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impactUsing partnerships as a growth lever across departments, not just sales and marketingTimestamps(00:00) - - Intro to Jared (08:27) - - Jared’s Career Journey in B2B (09:10) - - Building a Multi-Million Dollar Business in Less Than a Year (14:47) - - Omnichannel Distribution and Virtual Events (16:30) - - The Story of Selling PartnerHacker (21:44) - - Book Recommendation: The Sumo Advantage (26:38) - - Why You Need to Grow Business Partnerships (29:03) - - The Three Types of Entrepreneurs (33:06) - - SaaS-Native vs Traditional Partner Models (33:53) - - The Role of Ecosystem Officer in Marketing (39:40) - - Why VC Firms Are Embracing Partner-Led Growth Strategies (43:49) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas.Shane and Dave cover:How Webflow combined its self-serve and enterprise growth teams to streamline acquisitionTargeting broad personas and aligning messaging to meet unique needsBrand building in B2B marketing and leveraging creative campaigns for long-term growthTimestamps(00:00) - - Intro to Shane (07:56) - - The Three Pillars of Webflow’s Marketing Strategy (11:28) - - How to Sell to Multiple Personas (12:29) - - How to Position Your Solution on Your Website (18:22) - - Combining Brand and Product Marketing Strategies (21:21) - - The Art of Pricing and Packaging (23:36) - - Why You Should Clarify Decision-Making Roles (29:08) - - Managing Yearly Initiatives and High-Level Work Priorities (30:36) - - Implementing Monthly and Weekly Project Check-Ins (34:00) - - Building Trust (37:24) - - Dedicating Yourself Personal Development Time (44:32) - - Finding Your Career Fit Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.Chelsea and Dave cover:How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps(00:00) - - Intro to Chelsea (07:15) - - LinkedIn for B2B (14:19) - - Chelsea’s Experience at Chili Piper (18:24) - - Improving Content for Podcasts (21:40) - - How to Maximize Search Impact (22:29) - - Driving Website Traffic Through Brand Content Strategy (28:41) - - Merging Brand and Keyword-Driven Content (32:47) - - Aligning Brand and Content Strategy with Your Goals (34:54) - - New Content Channels for B2B (38:58) - - How to Measure Content Engagement (42:34) - - Skyscraper SEO Content Strategy (43:43) - - How to Grow Using Gated Content (50:42) - - How to Craft a Brand Strategy Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.Tommy and Dave cover:Why LinkedIn is the go-to platform for B2B brands and how to maximize its potentialThe importance of posting consistently to build a strong social presenceHow using video content on LinkedIn can accelerate trust-building with your audienceTimestamps(00:00) - - Intro to Tommy (08:20) - - Why You Should Focus on One Core Social Channel (10:33) - - LinkedIn Success Using Just Text (12:43) - - How to Get More Audience Data through Posting Frequently (15:48) - - The Best Niche Content for Target Audience Engagement (19:45) - - Why Honesty is Important in Building an Audience and Network (24:54) - - Podcast ROI Beyond Sales and Downloads (25:37) - - Balancing Evergreen and Timely Content (31:19) - - Challenges and Trade-offs of Scheduled Social Media Posts (33:53) - - How to Focus on Client Success (37:58) - - How to Grow Followers and Relevance on LinkedIn (40:50) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy (45:22) - - How to Create Video Content for LinkedIn (49:04) - - Why Diverse Perspectives are Important in Business (50:01) - - How to Use Social Media for Business Growth Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.Jen and Dave cover:Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps(00:00) - - Intro to Jen (07:06) - - Why You Should Have a Mentor and How To Get One (08:56) - - Sales Experiences and Becoming a Chief Evangelist (12:27) - - Making the Lead from Side Hustle to Full Time (16:54) - - Why Your Career Experiences Should Be Diverse (20:18) - - The Shallow Impact of Diversity Panels (24:25) - - How Jen Built Her Personal Brand (27:46) - - Creating Unscripted Content that’s Still Clear (31:18) - - Being Authentic in Marketing (36:13) - - Don’t Use Templates for Customer Conversations (42:35) - - Strong Relationships Between Product Marketing and Sales (43:22) - - Being Customer-Centric (48:44) - - Why You Need to be a Good Storyteller (50:33) - - Challenges of Data Analysis Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.Dave and Danielle cover:How to hire a “Head of Content” and what mistakes to avoidBehind the scenes of how ExitFive repurposes content (like this podcast!)The fun challenges of going from a solopreneur to team of fiveTimestamps(00:00) - - Intro to Danielle (06:36) - - Why we hired a Head of Content at ExitFive (09:46) - - How we write our newsletter (13:08) - - Content repurposing at ExitFive (19:40) - - Why you should repeat yourself as a marketer (24:37) - - How to create a culture where everyone can do their best work (27:34) - - Why your team needs a vision to work towards (32:27) - - Balancing Structure and Flexibility Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.Jenn and Dave cover:Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active usersHow to create educational content for Instagram to build trustWhy you need to tailor your content for Instagram and your audience specificallyTimestamps(00:00) - - Intro to Jenn (06:51) - - Setting Goals for B2B Brands for Instagram (10:28) - - Adapting Content Strategy for Instagram (12:22) - - Focusing on Quality Over Quantity (15:28) - - Using Educational Content to Build Your Brand (20:20) - - TikTok Experts vs Short Form Video Experts (24:47) - - TikTok, Instagram, and Content Unique to Platforms (27:45) - - How to Use Instagram Carousels (31:11) - - How to Use Instagram Highlights (33:42) - - Strategies to Find Underpriced Attention (36:00) - - Aligning Brand Image with Social Media Presence (39:59) - - Understanding Reach Metrics (42:38) - - Revisiting and Optimizing LinkedIn and Instagram Strategies Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.They cover:Subject line strategiesDesign do’s and don’tsWhat makes a truly great email in 2024This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.Timestamps(00:00) - - Intro to Jay and Pierce (05:51) - - What Personalization Looks Like in 2024 (10:36) - - Using “Friendly Froms” to Increase Open Rates (14:49) - - How the Best Emails Are Designed (18:31) - - How Often Should You Send Emails? (19:35) - - Sending a Killer First Email (26:00) - - Your Reader Needs Context (27:45) - - Use First Person for Better Call-to-Action Buttons (30:43) - - How to Avoid Confusing Content (35:31) - - Why You Need To Focus On Building Trust (37:10) - - Writing for Engagement (44:46) - - Email Branding Trends in 2024 Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.Emir and Dave cover:How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantageUsing custom reporting and attribution to make better B2B marketing decisionsCreating data-driven content with HockeyStack Labs to build trust and establish thought leadershipTimestamps(00:00) - - Intro (05:58) - - Early Days at HockeyStack: Outreach and Launch (13:35) - - Scaling Content Distribution and Launching Podcasts (15:00) - - Transitioning to Event and Field Marketing (20:07) - - Transitioning from CMO to Media Company CEO (27:38) - - How to Build Trust at Scale (31:32) - - Content Marketing Benchmarks and Data (34:16) - - Sample Sizes, Metrics, and Context in Research Reporting (42:41) - - How to Actually Use Reporting Tools (43:58) - - Creating Custom Reports and Templates (46:38) - - Tracking Traditional Touch Points Digitally Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.They cover:How the content team at Monday.com acts as a strategic partner to departments across the businessThe unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategyHow they use audience engagement and feedback to make better contentTimestamps(00:00) - - Intro (08:42) - - Content Strategy as a Career (11:14) - - Monday.com’s Messaging Strategy (13:01) - - Transitioning to a Multi-Product Brand (17:49) - - Using Content to Create Trust (26:35) - - How They Create Sales Enablement Content for Enterprise Accounts (29:17) - - Monday's Value-Based Thought Leadership Strategy (32:57) - - Behind the Scenes: Working With a Cartoonist (39:06) - - How Their Newsletter Has a 30% Open Rate (41:17) - - Getting Buy-in For Thought Leadership (43:06) - - Boosting Open Rates with Quality Sender Names (49:25) - - Transforming Job Stress into Meaningful Leadership (50:50) - - Successful Idea Testing on a Smaller Scale Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.Adam and Dave cover:How marketing can drive demos that aren’t qualified and how to fix itWhy MQLs aren’t efficient incentives for marketing teamsHow to use feedback from Sales to create better marketing contentTimestamps(00:00) - - Why Working With B2B Agencies is So Hard (07:39) - - Marketing in 2024 (11:35) - - How to Actually Test Your Marketing Campaigns (13:40) - - Organizing Your Marketing Team (16:35) - - Setting Aside Budget For Experiments (24:25) - - How to Ask Qualifying Questions (25:46) - - Balancing Brand Building and Conversion (30:21) - - Advocating for Marketing Strategy Internally (35:15) - - Using Feedback from Sales to Create Content (40:56) - - How to Test and Iterate Quickly (49:06) - - Adwords Keyword Optimization and Ad Copy (50:15) - - Marketing Leadership in SaaS at a Scale Up Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.Zach and Natalie cover:How to build a buyer-focused product launch by understanding and addressing your buyer’s key challengesThe power of video content in creating engaging and effective product launch campaignsBest practices for collaborating with sales teams to develop impactful sales enablement materialsTimestamps(00:00) - - Intros (06:57) - - How to Launch Without the Product (09:32) - - Refining Insights for Successful Product Launches (15:50) - - Content and Privacy Regulations (17:04) - - Crafting a Buyer-Centric Positioning Strategy (21:16) - - Strategic Startup Audio Feature Launch Approach (28:02) - - Working with B2B Influencers (33:19) - - How to Approach Sponsored Content in B2B (37:17) - - Measuring Engagement on LinkedIn (44:02) - - Communicating with Sales (52:20) - - Improving Buy-In and Time Management for Launch Success Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.Natalie and Dave cover:The “intimate dinner strategy” Natalie is running and how it drives growth for CapsuleChallenges to measuring influencer campaigns in B2B and her approach to choosing who to work withHer step-by-step process to a successful product launchTimestamps(00:00) - - Intro (06:49) - - Natalie’s Marketing Career Path (10:56) - - Loving the Product Makes You A Better Marketer (13:50) - - Product Launches and Growth (15:49) - - Keys to a Successful Video Strategy (18:52) - - Coordinating Launch Projects with Marketing and Product (24:36) - - B2B Influencer Outreach (29:48) - - Influencer Measurement Challenges (34:53) - - Curated Dinner Strategy (38:28) - - Lead Generation and Outreach with Apollo (48:27) - - Transitioning to Product-Led Growth (53:47) - - Working with the CEO Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.Max and Dave Cover:His high-touch approach to entering new markets by focusing on understanding the landscape and building relationshipsChallenges and advice for hiring in international marketsThe shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approvalTimestamps(00:00) - - Intro (06:54) - - The US Approach to Marketing (09:42) - - Max’s Initial Agency Skepticism (12:53) - - B2B Marketing Strategies for Dutch Tech Companies (14:52) - - Challenges of Expanding SaaS in EU Markets (19:08) - - How to Effectively Use Local Expertise (23:11) - - Building Your First Customer Playbook (26:55) - - Creating a Long-Term Strategy for New Markets (29:35) - - Branding and International Expansion (35:52) - - Challenges of Hierarchy in Large Organizations (37:18) - - Multiple Layers of Approval and In-authentic Content Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.Kara and Dave cover:How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environmentHow to view change as a natural and positive part of business strategy, rather than something to fearPractical advice on how to maintain meaningful connection and effective communication in remote work environmentsTimestamps(00:00) - - Intro (07:36) - - Learning to Embrace Change (10:23) - - Connection at Work (13:46) - - The Loneliness of Remote Work (17:07) - - Balancing Remote Work and Relationships (21:44) - - Aligning Work with Values (23:40) - - Creating Your Own Career Path (28:41) - - How Self-Awareness Helps Make Better Decisions (30:18) - - Discovering Your Personal Work Preferences (39:16) - - Recognizing Self-worth in Between Jobs (40:59) - - Self-Awareness in Communication (43:59) - - The Work of Work: Understanding Yourself and Others (48:53) - - Kara’s Framework for Self-Reflection and Interaction (50:44) - - Creating Emotional Guardrails (53:42) - - Combatting the Urgency Impulse at Work (58:21) - - Improve Work by Slowing Down Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.Dave and Kris cover:The differences between Growth Ops and Revenue Ops (and where each is most effective)Must-try direct mail strategies that go above and beyond to create memorable customer experiencesHow companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalizationTimestamps(00:00) - - Intro (07:36) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures (10:20) - - Rethinking Outbound in 2024 (13:57) - - How to Actually Use AI in Outbound (17:24) - - Early Adoption of AI (18:13) - - Direct Mail Gifting and AI (23:34) - - Avoiding Unwanted Gifts (26:07) - - Outsourcing with Automation (30:49) - - Sales Team as Consultants for Prospects (34:18) - - Tools and Data We’re Using (36:50) - - Effective Prospecting with Personalization and AI (39:10) - - Using AI to Stand Out Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.Amanda and Dave cover:How Amanda transformed her LinkedIn strategy to grow her following and engagementThe impact of personal branding on social media and its role in business growthCreating a feedback loop to refine and improve content strategyTimestamps(00:00) - - Intro (08:14) - - How to Use LinkedIn Video (11:42) - - Shifting from Twitter to LinkedIn (15:28) - - Developing a Clearer Target Market and Products (16:11) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective (20:32) - - Why Your Content Strategy Must Be Focused (26:15) - - The Brand Pyramid (27:10) - - The Emotion Behind Branding (30:40) - - People Are What Matter In Branding Success (36:18) - - The Growing Creator Economy vs. Traditional Corporations (37:36) - - Creating Emotional Brand Connections for Growth Marketing (42:08) - - How Amanda Became a Fractional CMO (44:42) - - Why Amanda Looks to Alex Lieberman for Inspiration Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.Adam and Dave cover:Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitTimestamps(00:00) - - Intro (08:04) - - The Four Steps to the Epiphany (11:43) - - Inbound-Led Outbound (12:31) - - Getting your Podcast and LinkedIn Content in Sync (16:37) - - How Adam Manages Being CEO of Two Startups (19:06) - - What Happens When You Build a Dedicated Audience (22:50) - - Handling the Pressure of Having a Big Audience (27:30) - - Achieving Content Market Fit with a Ghostwriter (32:51) - - Using LinkedIn Templates (34:05) - - Benefits and Drawbacks of Using a Ghostwriter (38:40) - - Why Engagement is the Most Important Part Of Your Content Strategy (41:01) - - Getting Creative to Grow (43:47) - - Behind the Scenes of How Adam Handles Posting on LinkedIn (46:15) - - The Relationship Between Business and Personal Growth Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.Kait, Brad, and Dave cover:Turning LinkedIn into a lead generation machine and building a strong founder brand.The nitty-gritty of creating authentic, engaging content that resonates with your audience.Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.Timestamps(00:00) - - Intro (07:25) - - Why LinkedIn is a Goldmine for B2B (12:03) - - Getting Familiar with Your Audience (14:18) - - Challenges of Getting Started (16:09) - - Most Common Mistakes Made with LinkedIn (21:41) - - Founder's Content Creation: Behind the Scenes (25:23) - - Content Scheduling on LinkedIn (28:48) - - How Founders Should Manage LinkedIn Engagement (32:32) - - Metrics Behind the Founder Brand on LinkedIn (35:02) - - Inside Look at the Real Business Impacts (38:48) - - Why You Should Overcome Your Reluctance to LinkedIn (41:59) - - Maximize Content Impact with an Evergreen Strategy Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.Matt and Dave cover:Creating content for multiple personas without losing your brand’s voiceSecrets to engaging webinars that people actually want to attendTop tools and strategies for generating content ideas that resonateTimestamps(00:00) - - Intro (08:20) - - Creating Content that Gets Engagement (09:23) - - Making Webinar Content Relevant (12:18) - - Webinar Content Feedback Loops (16:02) - - Using Incentive to Drive Registration (20:04) - - When to Use Niche Formats: Understanding Your Audience (26:11) - - How to Use Reddit for Content Ideas (27:43) - - Using Popular Community Posts for Onboarding (29:57) - - How We Do Audience Research Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro (08:19) - Getting Started Publishing on LinkedIn (11:42) - - Niching Down on LinkedIn to Grow Faster (13:28) - - Getting Laid Off and Going All In On Consulting (17:00) - - The Power of Networking Calls (19:43) - - Attracting More Targeted Clients by Niching Down (22:58) - - Tailoring Landing Page Tactics for B2B and B2C Marketing (29:04) - - Optimizing Landing Pages and Creative for Search Ads (30:12) - - Utilizing Paid Traffic for B2B (35:01) - - Measuring Success Beyond Just Conversions (38:20) - - Making Landing Pages Customer Centric (40:08) - - Why Founders Need to Be On Social Media (42:39) - - Navigating Long Sales Cycles and Marketing Impact (46:59) - - Attribution Should Align With How Buyers Buy (49:07) - - Digital Ads and Landing Page Success Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.They also cover:How to create a killer creative briefHow well-crafted design can significantly drive conversion ratesThe step-by-step process we followed for a successful rebrandTimestamps(00:00) - - Intro to No Boring Design and Eli (08:37) - - Where Agency Partnerships Go Wrong (11:18) - - Why You Need to Be Blunt About Your Needs (14:56) - - Using Chat GPT and AI to Create an Effective Brief (16:59) - - The True Impact of Design (23:57) - - How to Use Organic Social Media for Advertising (25:33) - - Why Visual Identity Matters to Brand (30:07) - - Nailing your Branding Guidelines (32:47) - - Why You Need to Experiment with Creative (36:42) - - How to Use Design Resources to Create Leverage (37:30) - - Getting Work Done: How to Delegate Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - Intro to Anthony Blatner (08:16) - Focusing on LinkedIn and Future Expansion (11:41) - Effective Social Media Advertising and Organic Content (15:05) - The Overlooked Importance of Creative Content in Advertising (17:13) - Targeting Personas with Top-of-Funnel Ads (22:28) - Creating Unique and Targeted Content: Pros and Cons (23:44) - Lead Generation Strategies for Small Budgets (27:57) - Effective Funnel Strategies for Small Budgets (31:26) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (36:19) - Building Long-Term Memory with Consistent Branding in Marketing (38:40) - The Power of Narrow Focus for Audience Growth (41:47) - Content Planning Based on Sales Cycle Length (43:36) - Connecting with Anthony Blattner on LinkedIn Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.They discussWhy alignment between marketing and sales is critical for ABM successHow to prove the ROI of our ABM effortsExecuting ABM with minimal resourcesPlus, they take burning questions live from hundreds of B2B marketers and answer them for you.Timestamps(00:00) - - Audience Interaction and Topic Relevance (07:32) - - The Unpredictability of ABM Revenue (11:00) - - The Nature of ABM: Strategy over Product (12:29) - - ABM Misconceptions: Display Advertising vs. Targeting (17:47) - - The Importance of Identifying the Right Target Account List (22:00) - - One-to-One and One-to-Few Strategy (23:50) - - Automation Tools and Direct Outreach for Revenue Generation (27:37) - - Balancing ROI Expectations in Marketing Strategy (33:03) - - Critical Questions for Evaluating Intent Data and Proving ABM Success (36:56) - - Transitioning to ABM as Startup Sales and Marketing Teams Grow (38:09) - - Aligning Sales and Marketing Efforts (43:34) - - Re-engaging Churned Customers with Product Updates and Honest Feedback (44:31) - - Effective Strategies for Re-engaging Churned Customers (47:45) - - Evaluating Account-Based Marketing (ABM) Success" Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:1. Forget acronyms2. The story is the strategy3. Think hard about “offers”4. Push your team past incremental thinking5. Get on the same page as sales6. Don’t “be” finance and ops...partner with them7. Master internal communication8. Articulate the strategy9. Think short-and-long-term10. Understand what the CEO cares about11. Make hiring your job, not a side project12. Create your own momentum13. Your job is to get the job done14. But do the job first, before hiring externally15. Get comfortable making bets without perfect data16. Spend the budget (all of it) Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.They discussGrowth by acquisitionsTimeless marketing principlesEvolving dynamic between sales and marketingThe impact of AI on SEOBuilding a strong company narrativeTimestamps(00:00) - - Intro and disclaimers (06:27) - - Seeking Strategic Guidance (10:20) - - Embracing Ten X Growth Mindset (15:13) - - Overcoming Hurdles in Business (16:11) - - Balancing Work and Family Commitments (21:09) - - Evolving Search Results and AI Generative Models (25:02) - - Understanding Golf Physics and AI Research (29:39) - - Search Engine Trust and Accuracy (30:39) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles (36:38) - - Strategic Approach to Social Media Advertising (38:31) - - Predictive User Scores and Behavior Analysis (42:04) - - Navigating Growth and Expansion (45:00) - - Aligning Sales and Marketing for Success (48:12) - - The Power of Company Vision: Lessons from Drift (51:24) - - Strategic Alignment Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They coverHow we sold out Drive in 24 hoursWhy we used a waitlist strategyHow much Exit Five has grownHow much we're investing into the business this yearSolopreneurshipPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Intro (08:05) - - The Power of Collaboration (10:53) - - The Exit Five Journey (14:06) - - The Drive Event (14:59) - - Launching Our Event (21:16) - - The Success Behind Our Event (22:54) - - Brand Connection and Storytelling (27:21) - - The Power of Building an Audience (29:26) - - Content and Audience Strategy Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.They discussWhy you need to build an engaged community before a paid membershipThe importance of niching down The difference between audience and communityThe tribe frameworkPersonal brand and community performanceTimestamps(00:00) - - Intro (05:53) - - Building a Community on Patreon (09:24) - - The Power of Niche Communities (12:27) - - From Facebook Group to Profitable Membership (15:49) - - The Impact of Exclusive Communities on Social Media (19:17) - - The Illusion of Social Media Engagement (25:28) - - Building a Personal Brand for Business (28:39) - - Nurturing a Successful Community Within a Company (29:27) - - Community Monetization: Pricing and Value in B2B Memberships (33:07) - - The Dangers of Free Services (38:33) - - Transformation of Twitter (42:25) - - Navigating Social Media Engagement (43:42) - - Exploring New Frameworks and Community Engagement Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.In this episode, they discussWhat it means to be a media companyBuilding an audience from scratchWhy building community is important in B2B marketingTimestamps(00:00) - - Introduction and context from Anthony Kennada. (07:15) - - Definition and evolution of becoming a media company. (12:15) - - The importance of building an audience and brand-oriented marketing. (17:15) - - Discussion on content production and budget constraints. (22:15) - - Community building and its significance in B2B marketing. (28:36) - - The relationship between audience and community in marketing strategies. (33:36) - - Efficient growth strategies and the role of organic growth. (38:36) - - Building an audience from scratch and effective distribution strategies. (43:36) - - Overcoming challenges in the current economic climate. (48:36) - - Reflection on past marketing mistakes and learning from them. (53:36) - - Discussion on category creation and its impact. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeWhy marketing attribution is hardThe essential elements of predicting marketing resultsWhich leading indicators to follow and how to tie them to revenueCorrelation between reach metrics (like community members and subscriptions) and output metricsHow to use and measure LinkedIn in B2B Timestamps(00:00) - - Intro to Pranav and Paramark (05:43) - - Identifying Market Needs through Research (10:49) - - Broken Measurement in Marketing (15:45) - - Importance of Email Audience Engagement (19:23) - - Audience Tracking (20:07) - - Technology's role in analyzing marketing metrics (27:02) - - Experimentation and Failure (28:26) - - Marrying Ideas and Measurement in Marketing (33:13) - - Connections for Startup Growth (36:15) - - Executing Ideas in Marketing Leadership (43:05) - - Focusing on Profitability and Product Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverSelling out our in-person event ticketsStrategies for getting more online reviewsHow to think through structuring your marketing teamLive chat on websitesPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - Intro and in-person event craziness (07:17) - Review Management Strategies (10:44) - Integrating Reviews into Marketing (13:04) - Team Composition and Hiring Strategies (19:28) - Leadership and Feedback Dynamics (22:52) - Balancing Depth and Oversight (24:22) - Chatbots and AI in Customer Interaction (28:35) - Evaluating Marketing Tools and Strategies (31:20) - Future Opportunities and Reflections Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discussWhy Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps(00:00) - - Intro (06:15) - - Understanding the Importance of Revenue Goals (09:39) - - Evolving Motivations and Changing Perspectives (13:45) - - From Solopreneur to Founder: The Journey of Exit Five (17:41) - - The Challenge of Transitioning from Solopreneurship (19:40) - - Insights into Jason's Content Creation Process (22:24) - - Efficiency in writing: a five-minute rule (27:32) - - LinkedIn: A Haven for Text-Based Writers (28:58) - - LinkedIn's Good Community and Marketing Potential (33:04) - - Importance of Building Relationships in Business (37:49) - - Marketing Essentials: Brand, Field, Demand, Growth (40:26) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision (43:31) - - Finding Alignment: The Role of Marketing in Company Leadership (47:43) - - CROs and Marketing (50:32) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership (53:52) - - Event Planning (55:47) - - SaaStr: Connecting Founders and Revenue Professionals Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.You can read more about this role and apply here on our job board.Maybe our next great teammate is already listening to the Exit Five podcast...

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverReactions to our rebrandHow to nurture the 99% of website visitors that don't convertAdvice for shipping a new websiteDark social and why you need to make it part of your strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :) Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.They discussThe future of intent dataABM in 2024The importance of unique positioningMarketing in industries like packaging and logisticsHow to stand out in a crowded marketTimestamps(00:00) - - Intro (07:49) - - Embracing Timeless Marketing Principles (09:48) - - The Impact of Positioning on Marketing (14:45) - - Adapting to Remote Work (17:35) - - Identifying early-stage problems and solutions (20:42) - - Decoding Intent Data in B2B Marketing (24:23) - - Regulation and Data Privacy in Advertising Platforms (30:46) - - Strategies for Meaningful Outreach Using Intent Data (31:34) - - Redefining ABM: Back to Basics (37:47) - - Focused Sales Strategy: Quality Over Quantity (38:39) - - ABM: Leveraging Your Network (42:41) - - The Naming Challenge in Branding (46:42) - - The Power of Execution Over Strategy Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discussThe principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps(00:00) - - Intro (08:00) - - Importance of Community Engagement (12:17) - - Tailoring Marketing Strategies to Target Audiences (14:49) - - Depth Over Width in Influencer Strategy (17:11) - - Leveraging Influencer Networks for Product Promotion (20:21) - - Importance of Laser Focus in Content (25:48) - - Organic vs. Paid Content Amplification (28:12) - - Leveraging Content for Successful Advertising (33:50) - - The 1% Mindset in Achieving Success (36:51) - - Creation Strategies: Leveraging Existing Comfort Zones (40:51) - - Utilizing Content Variation for Effective Marketing (43:44) - - Investing in Employee Long-term Value (46:19) - - Validating and Refining Effective Communication Strategies (49:42) - Identifying Trending Topics on LinkedIn for Content Creation Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.Timestamps(00:00) - - Intro (06:52) - - The Secret to Success on LinkedIn (09:02) - - Building the Right Audience (13:55) - - Intentional Engagement for Network Building (16:17) - - The Essentials of Effective Leadership (18:15) - - The Power of Hiring Right (22:22) - - Crafting Clear Objectives and Cultural Fit (25:27) - - Strategic Interview Techniques and Networking (32:48) - - Simplify Email Campaign Planning (34:36) - - Revisiting and Setting Work Expectations (38:12) - - Taking Action to Navigate Ambiguity (41:34) - - Assessing Resources for Improvement (43:41) - - The Skill and Will Framework for Effective Recruitment (46:31) - - Tools and Techniques for Effective Leadership Growth (51:04) - - Motivating and Developing People in Business Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverHow to start building your portfolio as a new agency ownerWhat Sales can do to become a partner to Marketing (and vice versa)Whether podcasts are for brand awareness and lead nurturingWebinars and whether they need to be live or notThe future of Exit FivePS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Intro (03:35) - - Listener Question (06:04) - - How To Get Your First 1 or 2 Clients As An Agency Owner (10:43) - - How Sales Can Build a Better Relationship with Marketing (12:31) - - What Sales Usually Gets Wrong (19:50) - - Emphasizing Live Attendance in Webinars (21:44) - - Why Live Webinars are Better (22:56) - - Goldenhour (25:26) - - The Future of Exit Five Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such asHow to use AI to ideate and refine your creation processUse cases for AI beyond copywritingWhy you need dedicated in-house AI championsWhat Jasper is doing to improve customer engagement with AITimestamps(00:00) - - AI Guidelines and Ethical Adoption (07:34) - - Confronting Resistance to AI in Content Creation (09:52) - - Time and productivity savings (13:23) - - Content Production 101: Outlining and Customization (18:28) - - Unlocking Decision-Making Potential with AI (20:45) - - Measuring Productivity and Savings (27:41) - - Transitioning Careers: From Content Marketing to AI Program Direction (30:52) - - Challenges of Implementing AI in Organizations (33:46) - - Standardizing and structuring delivery plans (37:19) - - Broadening the Role of AI in Marketing Operations (39:30) - - Enhancing Marketing Efficiency Through AI (41:59) - - Exploring AI's Role in Negotiation (45:27) - - Closing Remarks and Invitation for Future Collaboration Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.We talk about:- Being a great partner to sales and why it is marketing’s job to make sales easier- Mastering the art of becoming the dispassionate analyst, presenting the facts- Being a partner to the CEO- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs. demand gen, ChatGPT, and more.Timestamps(00:00) - Introduction (07:15) - Dave Kellogg's Journey (12:15) - Insights on Blogging and Career (17:15) - What Makes a Great CMO (22:15) - Aligning Sales and Marketing (28:36) - Leveraging Data and Market Research (33:36) - The Role of Brand and Category Creation (38:36) - The Future of AI in Marketing (43:36) - Understanding SaaS Metrics (48:36) - Closing Remarks Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discussHow to use LinkedIn to build communityThe difference between building community vs. building ‘a’ communityUsing internal team members LinkedIn profiles to lift the companies brandCommunity building and how to measure the impact on the bottom line Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverHow 'edgy' B2B brands can get with their social media pages (and if they should)Advice for first-time marketing leadersDave's advice for product launchesWhy marketing fundamentals are key to your marketing strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - How Edgy Can B2B Social Media Be? (08:50) - - Advice for First-Time Marketing Leaders (10:44) - - Focusing on Company Goals One Quarter at a Time (11:49) - - Impactful Goals and Building Momentum (16:12) - - Driving Results Through Strategic Positioning and Creative Initiatives (20:20) - - Positioning Your Product and Company (23:27) - - Leveraging Strategic Narratives for Success (24:26) - - Product Launches Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things likeSelling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps(00:00) - - The Pitfalls of Traditional Agencies (08:46) - - Building Successful Careers (12:24) - - The Importance of Understanding Emotion in Digital Conversion Optimization (17:00) - - The Science Behind Emotions (21:06) - - Messaging tips (24:21) - - Uncovering Emotions through Customer Interviews and Surveys (28:26) - - Research and Specific Questions in Optimization (32:00) - - The Importance of User Awareness in Conversion (36:52) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness (40:51) - - Convincing Customers in 3 Seconds (42:38) - - Navigation and Client Segmentation (47:12) - - Efficiency and Inspiration with ChatGPT (48:31) - - The Core of Conversion Journeys Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverWhether you should focus on the company or personal LinkedIn pagesWhat the CEO can do to grow their LinkedIn profileWhen it's acceptable to be a marketing generalist, and when you should specializeWhy money matters in relation to career happinessPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Intro (03:47) - - Company or Personal LinkedIn page (07:27) - - How to Maximize Your Personal Brand on LinkedIn (10:25) - - CEO Interviews for LinkedIn Posts (16:54) - - Writing Frequency Recommendations (20:53) - - Marketing Generalism vs. Specialism (24:34) - - Balancing Recognition and Compensation in the Workplace (29:08) - - Empowering Employees: Advocating for Fair Compensation. (34:10) - - Dealing with Workplace Frustrations and The Bigger Picture Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeThe challenges of marketing measurementShort-term vs. long-term investmentsUTM tagsHow to understand the correlation between each marketing channel and pipelineMeasurement for Non-Direct Response InitiativesTimestamps(00:00) - - Intro to Pranav and Paramark (08:26) - - Marketing Measurement Challenges (14:15) - - Clicks and UTMs (18:13) - - How to think about Strategic Metrics (21:26) - - Being Data-Driven in your approach to growth (24:14) - - How to decipher marketing's impact (26:07) - - Experimentation and insights (33:49) - - Strategic forecasting (35:49) - - Short-Term Gains vs. Long-Term Investments (40:52) - - Measurement for Non-Direct Response Initiatives (44:00) - - Understanding the Relationship Between Marketing and Sales (46:31) - - Understanding the Impact of Super Bowl Ads (51:39) - - Exploring the Impact of Temu's Super Bowl Ad Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community.Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they coverDo nurture sequences still work in B2B?Best books, resources, and strategies to become a better copywriterHow to become the go-to resource for your customersWhy brand matters in B2BPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected] and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Introduction to this new podcast format (04:15) - - Nurture sequences: do they work? (09:35) - - Mastering Copywriting: Practical Tips and Techniques (14:05) - - Elevating B2B Branding: The Power of Reputation (20:09) - - Building B2B Brand Equity: Beyond Identity to Reputation (22:22) - - Becoming the Trusted Authority: Crafting Your Strategic Narrative Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful. Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.In this episode, they discuss:Why Peter got back into the game as CMO after being CEO at PlannuhHow he landed his role at GoToWhat his strategy has been coming into a new company as CMO (and a company that has been around for a while)How do you make changes in a marketing org?What does his team look like at GoTo? What are they focused on?Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.Timestamps(00:00) - - Intro & balancing business and personal aspirations (10:41) - - Journey to being a CMO (16:13) - - Navigating company restructuring (17:31) - - Streamlining marketing operations (22:25) - - Expectations for rapid change in marketing leadership (24:01) - - The importance of role transition (31:59) - - Navigating layoffs and leadership (35:32) - - Past mistakes in hiring practices (36:24) - - Embracing diversity for better problem-solving (41:24) - - Strategy: Navigating resources, blind spots, and team dynamics (44:46) - - How to balance strategy and execution (48:19) - - How to build long-term vision and short-term plans in marketing (49:49) - - Brand strategy Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company.They talk all things LinkedIn likeWhy getting started is better than perfectWhat's working on LinkedIn todayWhy Tim chose to grow his following through funny and unique videosHow to use LinkedIn ads for ABM Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more