80: Is Reverse-ETL Just Another Data Pipeline? With Census, Hightouch, & Workato
This week on The Data Stack Show, Eric and Kostas host a panel to discuss the technical challenges and details of Reverse ETL. Our panel features: Tejas Manohar of Hightouch, Boris Jabes of Census, and Tridivesh Sarangi of Workato.
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Show Notes
Highlights from this week’s conversation include:
- Panel introductions (2:23)
- What is driving the trend behind Reverse ETL? (5:24)
- The obstacles to building an internal Reverse ETL tool at scale (15:34)
- How to decide system management vs. user flexibility (20:14)
- Why previous products failed in creating this category (29:12)
- Increased demand and democratization of datastack skills via SaaS (42:03)
- Broader applications for Reverse ETL (47:29)
- Limitations of Reverse ETL (55:05)
- How user technical ability affects design and build roadmaps (58:14)
- What do you anticipate comes next for Reverse ETL? (1:02:45)
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
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