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78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census

78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census

This week on The Data Stack Show, Eric and Kostas chat with Boris Jabes, the CEO at Census. During the episode, Borris discusses what ETL is, where it came from, and how to work with it within different companies.

The Data Stack Show

March 9, 20221h 5m

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Show Notes

Highlights from this week’s conversation include:

  • Boris’ background career journey (2:32)
  • The origins of “reverse ETL” (6:39)
  • Reverse Fivetran (16:35)
  • Product as an experience (22:41)
  • Fivetran users vs Census users (24:14)
  • How to add value to a data dump (26:56)
  • Ways companies are creating IP (33:48)
  • The cascade effect of the modern data stack (37:56)
  • Defining “data federation” (43:51)
  • Lessons from building a product (49:10)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.


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