77: Standardizing Unstructured Data with Verl Allen of Claravine
This week on The Data Stack Show, Eric and Kostas chat with Verl Allen, the CEO of Claravine. During the episode, Verl discusses data standardization, specifically within marketing, but also how it ripples into other areas.
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Show Notes
Highlights from this week’s conversation include:
- Verl’s career journey (2:46)
- M&A data evaluation criteria (7:12)
- What Claravine does (10:48)
- The breadth of data (15:03)
- Adding to content and advertising data (18:22)
- How Claravine standardizes data (23:53)
- Designing a data model (25:40)
- The underlying technologies of building a product (33:43)
- The main consumer (35:02)
- Maintaining quality (39:06)
- Helping solidify definitions (41:37)
- Implementing Claravine’s model across various companies (44:54)
- Internal changes affect on the model (46:47)
- Connection brought about by structure (49:19)
- Applying unstructured context to structured stamping (52:36)
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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