131: How Data Teams Interact With Marketing Tools with Jason Davis of Simon Data
This week on The Data Stack Show, Eric and Kostas chat with Jason Davis, Co-Founder & CEO of Simon Data. During the episode, the group discusses all things CDPs including the importance of the customer journey in marketing and how data teams can support marketing teams in achieving their goals. The conversation also includes mapping back to data terms that data teams can understand, the next frontier of innovation in data infrastructure for marketers, and more.
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Show Notes
Highlights from this week’s conversation include:
- Defining CDPs (2:28)
- The data team's role in marketing (7:41)
- Leveraging commonalities across businesses (12:49)
- Building a CDP with customer data (18:05)
- Challenges in identity modeling (23:00)
- CDP lifecycle and one-to-one data (30:06)
- Segmentation and optimization (33:23)
- Real-time data in the cloud (40:37)
- The future of AI and machine learning (43:02)
- Final thoughts and takeaways (46:42)
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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