Can Barbie Be Rebranded as a Feminist Icon?
“Barbie” is premiering this weekend and is trying to pull off a seemingly impossible task: taking a doll best known for reinforcing conventional stereotypes of women and rebranding it as a symbol of feminism, all without coming off as a shameless ad for the doll’s maker, Mattel. Willa Paskin, a journalist and host of Slate’s Decoder Ring podcast, recounts her conversation with the film’s director, Greta Gerwig, about how she approached the challenge. Guest: Willa Paskin, Slate’s television critic and the host of Slate’s Decoder Ring podcast.
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Show Notes
“Barbie” is premiering this weekend and is trying to pull off a seemingly impossible task: taking a doll best known for reinforcing conventional stereotypes of women and rebranding it as a symbol of feminism, all without coming off as a shameless ad for the doll’s maker, Mattel. Willa Paskin, a journalist and host of Slate’s Decoder Ring podcast, recounts her conversation with the film’s director, Greta Gerwig, about how she approached the challenge.
Guest: Willa Paskin, Slate’s television critic and the host of Slate’s Decoder Ring podcast.
Background reading:
- Mattel wanted a summer blockbuster to kick off its new wave of brand-extension movies. Greta Gerwig wanted the film to be a work of art.
- The reviews are in: Some critics viewed “Barbie” as satirically capitalistic, while others saw it as capitalistically satirical.
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