Your Strategy Needs a Story with BCG’s Martin Reeves and Amazon’s Tomas Kellner
Martin Reeves of Boston Consulting Group and Toma…
The Crux of the Story · Gary Sheffer and Mike Fernandez
December 16, 202346m 29s
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Show Notes
Martin Reeves of Boston Consulting Group and Tomas Kellner of Amazon discuss how constructing a compelling story around your business strategy will catalyze action internally and create advantages in the marketplace.